Experteer Overview

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In this role, you drive the global newsletter strategy for Secret Media Network, shaping content and delivery across cities. You collaborate with editorial and branded teams to ensure timely, high-quality content and monetized placements. You build scalable CRM processes, automate flows, and measure performance to boost engagement, retention, and revenue.

This is a fast-paced, international role where your work directly supports audience trust and monetization through data-driven CRM. You will be at the center of cross-functional coordination, turning insights into action.

Compensaciones / Ventajas

- Define and own the newsletter content strategy across all active cities and markets
- Establish editorial frameworks, formats, and best practices for consistency and scalability
- Coordinate with local and global editorial teams to include high-performing content
- Build and maintain newsletter calendars aligned with priorities and events
- Act as central point of contact for all newsletter initiatives across editorial and branded teams
- Coordinate with branded and commercial teams to integrate content and partnerships
- Align placements with marketing and Originals launches to maximize visibility
- Create, manage, and optimize automated email flows and triggers
- Ensure CRM initiatives support acquisition, engagement, retention, and reactivation
- Collaborate with technical and data teams to implement scalable CRM processes
- Maintain segmentation, targeting, and personalization across markets
- Track KPIs like open rates, CTR, engagement,



retention, revenue
- Build regular performance reports and dashboards and share learnings
- Balance editorial value with monetization to maintain audience trust
- Establish CRM workflows, guidelines, and best practices
- Ensure newsletters follow brand voice and data privacy regulations
- Manage project timelines across cities and stakeholders
- Identify opportunities to improve efficiency through tooling, automation, and AI-driven processes

Responsabilidades

- 3+ years in CRM, email marketing, newsletter management, or lifecycle marketing in media/digital brands
- Deep understanding of the newsletter ecosystem (content strategy, deliverability, performance)
- Strong editorial sensibility for diverse audiences
- Experience working cross-functionally with editorial, marketing, commercial, and product teams
- Highly analytical with xugodme ability to translate data into action
- Able to manage multiple markets, stakeholders, and deadlines
- Proficient in English; other languages a plus
- Experience with CRM platforms (Salesforce, Braze, Mailchimp, Iterable, HubSpot or similar)
- Familiarity with analytics/reporting tools (Excel, Metabase, Airtable)
- Detail-oriented, organized, proactive with problem-solving mindset
- Comfortable in a fast-paced, international, growth-driven environment

Requisitos principales

- Attractive compensation package with room to grow
- 40% discount on Fever events and experiences
- Private health u0026 dental insurance with Cigna (100% covered)
- Wellhub gym and wellness membership (100% covered)
- Language learning support (English and Spanish)
- Hybrid work setup with central Madrid office

📌 CRM Project Manager Strategist (Madrid)
🏢 Fever
📍 Madrid