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As Lead of Digital Marketing Operations, you drive global B2B marketing performance, data strategy, and AI-enabled transformation to accelerate growth. You will govern the martech ecosystem, partnering with Sales and Revenue Operations to optimize lead-to-revenue processes. You define ROI frameworks, multi-touch attribution, and campaign measurement while advancing AI-driven automation and personalization.

This role sits at the intersection of strategy, technology, and cross-functional leadership to scale impact in health-tech marketing.

Compensaciones / Beneficios

- Define and execute the vision and roadmap for marketing operations, technology, and data strategy
- Own and optimize the general martech stack, including Salesforce CRM and Salesforce Marketing Cloud
- Lead cross-functional alignment with Sales, Revenue Operations, and IT to ensure seamless lead-to-revenue processes
- Establish and scale ROI measurement frameworks, multi-touch attribution models, and campaign tracking standards
- Oversee digital strategy execution across SEO, AEO, GEO, PPC, LinkedIn Campaign Manager, and Google Ads
- Drive enterprise-wide adoption of AI for marketing, including predictive analytics, automation, and personalization




- Implement advanced AI-driven marketing automation beyond prompt-based tools, integrating AI into workflows and systems
- Manage website CMS strategy, performance optimization, and conversion rate optimization initiatives
- Lead, mentor, and grow a high-performing marketing operations team
- Evaluate and implement new technologies to enhance scalability, efficiency, and performance

Responsabilidades

- 8+ years of experience in marketing operations, with at least 3 years in a leadership role (B2B required)
- Deep expertise in Salesforce CRM and Salesforce Marketing Cloud
- Strong experience managing enterprise martech stacks and integrations
- Proven track record of building ROI and attribution models tied xugodme to pipeline and revenue
- Expertise in digital marketing channels including SEO, AEO, GEO, PPC, LinkedIn, and Google Ads
- Experience partnering with Sales and Revenue Operations to drive pipeline growth
- Strong leadership, stakeholder management, and cross-functional collaboration skills
- Proven ability to lead AI transformation initiatives within marketing
- Experience building AI-powered marketing automation systems and workflows
- Expertise in predictive modeling, segmentation, and personalization strategies
- Understanding of generative search, AI search engines, and evolving digital discovery trends

Requisitos principales

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📌 Lead Digital Marketing OperationsB) - Evinova (Barcelona)
🏢 AstraZeneca
📍 Barcelona