Experteer Overview

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In this role you will lead end-to-end SEO strategy and client engagements, directing technical, content, and analytics initiatives to drive organic growth. You will collaborate with cross-functional teams to deliver integrated campaigns aligned with client goals, while staying ahead of AI-driven search trends. You’ll influence senior stakeholders with data-driven recommendations and scale SEO programs across national and international accounts.

This is a strategic, impact-focused position within Publicis Groupe’s collaborative environment.

Compensaciones / Beneficios

- Define, plan, and execute SEO strategies for national and international clients.
- Manage end-to-end SEO campaigns with objectives, timelines, and KPIs.
- Develop SEO roadmaps aligned with business goals.
- Perform advanced keyword research and search intent analysis to identify growth opportunities.
- Analyze market trends and competitor strategies.
- Lead technical SEO, content, website architecture, and indexability audits.
- Develop content optimization strategies for traditional and AI-powered search.
- Design digital authority, link building, and Digital PR strategies.
- Monitor evolving search landscape including Google AI Overviews, LLMs, GEO, and emerging SERP features.
- Prepare executive performance reports and recommendations for clients.
- Serve as primary point of contact for strategic client accounts and ensure proactive communication.




- Identify commercial growth opportunities through upselling and cross-selling.
- Collaborate with Paid Media, Data, Analytics, Content, UX, Development, and Strategy teams.
- Drive SEO team innovation by adopting new methodologies and tools.
- Mentor and train junior/mid-level SEO specialists.

Responsabilidades

- 7+ years of SEO experience, preferably in an agency or digital consultancy.
- Proven experience leading SEO strategies across multiple industries.
- Experience managing client accounts and acting as primary client contact.
- Ability to develop business-driven SEO strategies.
- Strong experience conducting technical and content SEO audits.
- Advanced knowledge of Technical, On-Page, and Off-Page SEO.
- Experience with large-scale websites and complex SEO projects.
- Proficiency with SEMrush, Ahrefs, Sistrix, Screaming Frog, Google Search Console, Google Analytics 4, Looker Studio.
- Understanding of how Large Language Models reshape the search ecosystem.
- Advanced Microsoft Excel skills.
- Excellent analytical skills with data-driven recommendations.
- Outstanding communication, negotiation, and presentation skills.
- Ability to manage multiple projects in a fast-paced environment.
- C1 level of English (mandatory). xugodme
- Experience coordinating teams and mentoring SEO professionals.

Requisitos principales

- Versátil Benefits (Coverflex)
- Growth opportunities and training
- Free online training via Marcel (LinkedIn Learning, Udemy)
- Partner certifications (Meta, Google, Amazon)
- Work from anywhere (6 weeks) via #WorkYourWorld
- Well-being initiatives

📌 SEO Senior Manager (Madrid)
🏢 Publicis Media
📍 Madrid