We are a fast-growing consumer brand building culturally relevant, performance-driven digital ecosystems across Mexico and the US. We operate with a strong builder mindset, combining creativity, data, and execution to scale brand presence and audience engagement across platforms.

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Social and community are at the core of how we show up. We don't just want to be seen or bought — we want the brand to be felt. We believe in high ownership, fast execution, and content that is native, relevant, and impactful within each platform.

We are looking for a Social & Community Lead to own our digital content, communication, and community strategy across owned platforms in Mexico and the US, within our in-house creative unit.

This is a strategic and hands-on leadership role with a dual mandate: delivering marketing objectives through digital, and building a community with true cultural relevance. You will orchestrate organic content and paid media behind a single strategy, and lead a community management team across MX and US.

You’ll work closely with brand, insights, performance, ecommerce, and in-house production/art teams to turn strategy into content that connects — while continuously optimizing based on performance and community signals.

Key Responsibilities

- Create and own the digital content and communication strategy, translating marketing objectives into a social-first plan.
- Define content pillars, tone, and the role of social for each brand and sub-brand.
- Define and optimize the paid media strategy behind social (primarily Meta and TikTok).
- Build and nurture the brand community across owned platforms in Mexico and the US.




- Generate clear, single-minded briefings for content production and art teams.
- Administer the social budget (organic content + paid media), maximizing impact per invested peso.
- Build dashboards, KPIs, and tracking for quantitative decision-making.
- Lead, develop, and coach the Community Managers (MX & US).
- 5+ years in digitally-focused creative agencies working with mass-consumption (CPG) brands.
- 5+ years creating content (UGC and audiovisual) for culturally relevant brands.
- 3+ years managing paid media on social platforms (Meta and TikTok primarily), with direct budget ownership.
- People leadership experience (this role manages 2 direct reports).
- Bilingual English/Spanish, full oral and written command (the role manages the US community); Spanish native.
- Bachelor's degree — field open; ideally Communication, Advertising, Digital Marketing, or a creative field.
- Eligible to work in Mexico. Able to work on-site in Guadalajara and relocate if needed.
- Availability to travel occasionally (~30%: shoots, activations, US market immersion).

Nice to have

- Client-side experience within a mass-consumption (CPG) brand.
- Experience managing brands outside Mexico (US market a plus).
- Experience managing sports / lifestyle brands.

Technical Skills

- Digital & Social Strategy: digital content strategy, community building, content pillars, social-first communication, digital culture creation.
- Paid Media: ad serving, media strategy on Meta and TikTok, budget optimization, full-funnel media.
- Content & Tools: content creation tools, UGC and audiovisual formats, social platform management, analytics and dashboarding tools, AI-assisted content tools. xugodme
- Brand & CRM: CRM fundamentals, brand guidelines and digital brand standards, measurement frameworks.

📌 Social & Community Lead (Cuenca)
🏢 Birdman
📍 Cuenca