ALOHAS is more than a fashion brand: it’s a responsible shopping experience and an opportunity to take part in the fight against overproduction in the fashion industry.

THE ROLE

As our Asia Marketing & PR Manager, you will be the architect of ALOHAS’ expansion into China and South Korea. Reporting to the Chief of Staff — Marketing & Sales, you will transform organic social media buzz into a structured growth engine. This is a foundational hire; you won't just follow a playbook, you will write it from our Barcelona HQ. Your mission is to bridge our Mediterranean essence with the vibrant digital ecosystems of East Asia.

YOUR CHALLENGE

- Platform Ownership: Lead and manage our official presence on Xiaohongshu (Red Note), Douyin, WeChat, Weibo, and Korean channels like Naver and KakaoTalk.
- Cultural Re-creation: Adapt integral campaign assets for local audiences, ensuring cultural relevance beyond mere translation.
- Content Strategy: Develop a localized content calendar that balances high-fashion storytelling with platform-specific trends.
- Community Building: Manage daily engagement (comments, DMs, reposts) to foster a genuine ALOHAS community in Asia.
- PR & Media Relations: Build and maintain relationships with top-tier fashion editors at Vogue China, Elle Korea, Harper’s Bazaar Asia, and WWD Asia.
- Press Management: Coordinate press samples and lookbooks tailored specifically for the Asian media landscape.
- KOL/KOC Ecosystem: Identify and manage high-impact collaborations with influencers and "Key Opinion Consumers".
- Influencer Execution: Oversee the end-to-end process of seeding, gifting, and paid partnerships.
- Market Intelligence: Act as our internal expert on Asian digital trends, competitor activity,



and consumer behavior.
- Strategic Advisory: Provide data‑driven insights to help evaluate future steps like Tmall Global, Douyin Shop, or localized e‑commerce.
- Cross‑functional Bridge: Brief the creative and product teams on specific needs and platform formats for the Asian market.
- Performance Tracking: Monitor and report on KPIs including engagement, followers, and traffic conversions.

YOU WILL ROCK AT THIS ROLE IF YOU HAVE...

- Native‑level Mandarin or Korean (bilingual in both is a massive plus) and professional English.
- 3‑5 years of experience in digital marketing/social media specifically for the Asian market, ideally for a Western fashion or lifestyle brand.
- Platform Expertise: Deep "hands‑on" knowledge of Xiaohongshu, Douyin, or Naver algorithms and content formats.
- Fashion DNA: A background in fashion, accessories, or sustainable lifestyle brands.
- Content Skills: Ability to write compelling copy in Chinese/Korean and perform basic photo/video editing.
- PR Network: Ability to build a network with Asian media outlets and fashion journalists.
- Analytical Mindset: Proficiency in tracking campaign performance and extracting actionable insights.
- Entrepreneurial Spirit: The autonomy to build a department from scratch and travel to Asia 2‑3 times a year.
- Location: You are based in Barcelona or willing to relocate to join us at HQ.

BENEFITS

- A Culture of Freedom, Responsibility & Trust: We believe in autonomy, accountability, and mutual respect.
- Flexible Working Hours ⏰: Adapt your schedule to your lifestyle. We trust you to get the job done.
- Hybrid Work Model: Work from home some days and the office on others.
- Summer Hours (July & August)

📌 Asia Marketing & PR Manager - ALOHAS (Barcelona)
🏢 Talent
📍 Barcelona