Company description

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.

Overview

Senior Digital Strategist with deep expertise across the full CX ecosystem (web, CRM/CXM, social), bringing a customer-first, insight-led approach to building integrated strategies that connect brand, experience, and business outcomes.

This role is pivotal in ensuring end-to-end strategic cohesion , working in close partnership with the Client Lead to shape direction, challenge briefs, and unlock growth opportunities.

The role also leads and manages the BX Strategist , ensuring strong alignment between brand strategy (BX) and consumer experience (CX) —translating brand positioning and ICP into meaningful, actionable experiences across all touchpoints.

Responsibilities

1. Strategic Vision & Planning

- Define and lead holistic CX strategies aligned with client business objectives and growth ambitions.
- Act as a key strategic partner to the Client Lead, co‑owning the overall strategic narrative and direction.
- Translate business challenges into actionable, insight‑driven strategic plans.
- Collaborate with the Data Strategist to define KPIs and measurement frameworks to track success and impact.

1. CX Consistency Across Digital Touchpoints

- Ensure a seamless, high-quality and consistent experience across all digital touchpoints (social, website, CRM/CXM).
- Guarantee integration between channels, delivering a unified and cohesive customer journey.
- Own the strategic layer of briefs , ensuring all outputs align with CX principles and business objectives.




- Review and elevate incoming client briefs, challenging them where needed to ensure strong strategic grounding and CX impact.

1. Audience Insights & Research

- Partner with CMI and Performance teams to uncover actionable consumer insights and define high‑value audiences.
- Identify research needs and guide studies that inform strategy, segmentation, and activation.
- Ensure all strategies are grounded in data, behaviors, and real customer needs.

1. Content & Experience Strategy

- Provide strategic direction to content teams to ensure output is audience‑centric, channel‑relevant, and journey‑driven.
- Ensure content ecosystems are designed to support both brand building (BX) and experience performance (CX) .
- Guide how content connects across touchpoints to deliver meaningful, end‑to‑end experiences.

1. Innovation & Trend Leadership

- Stay ahead of digital, CRM, and CX trends, identifying opportunities to innovate and differentiate.
- Proactively recommend new approaches, tools, and frameworks to improve engagement, efficiency, and effectiveness.
- Bring forward‑thinking ideas that strengthen competitive advantage.

1. Collaboration, Leadership & Team Structure

- Work hand‑in‑hand with the Client Lead as a core strategic counterpart, ensuring alignment between client vision, business needs, and strategic output.
- Manage and mentor the BX Strategist, ensuring:
1. Strong alignment between brand strategy (BX) and CX strategy
2. Clear translation of brand positioning, purpose, and ICP into actionable CX plans
3. Consistency between brand narrative and experience execution across touchpoints

- Lead cross‑functional collaboration across Creative, Media, Content,



and to ensure integrated delivery.
- Maintain and evolve CX frameworks, guidelines, and strategic documentation.
- Support team development, mentoring junior talent and elevating strategic thinking across the team.

Qualifications

- +8 years of experience in strategic planning, CX strategy, brand experience (BX), or integrated digital strategy , ideally within agency environments.
- Proven experience leading end‑to‑end CX strategies across digital ecosystems, including web, CRM/CXM, and social .
- Strong ability to connect brand strategy, consumer experience, and business outcomes into integrated strategic frameworks.
- Demonstrated experience acting as a senior strategic partner to client leadership , with confidence to challenge briefs, elevate thinking, and influence direction.
- Solid background in insight‑led strategy , working closely with Data, Performance, and CMI teams to define audiences, KPIs, and measurement frameworks.
- Experience translating brand positioning, ICPs, and value propositions into actionable CX and content strategies across touchpoints.
- Strong understanding of content ecosystems and how content supports both brand building (BX) and experience performance (CX).
- Proven leadership experience managing or mentoring strategists, ensuring alignment between brand strategy (BX) and customer experience (CX) .
- Ability to lead and collaborate within cross‑functional teams (Creative, Media, Content, Data, CRM) to deliver integrated solutions.
- Strong strategic communication skills, with the ability to clearly articulate ideas, frameworks, and recommendations to senior stakeholders.
- Curious, forward‑thinking mindset with a strong interest in innovation, trends, and emerging CX, CRM, and digital experience practices .
- Fluency in English is required; additional languages are a plus.

Additional information

We offer:

- Flexible Benefits (Coverflex) : Enjoy more than just work with versátil compensation including meal vouchers, health insurance, transportation, and more.
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📌 Senior Digital Strategist (Barcelona)
🏢 Talent
📍 Barcelona