Barcelona (hybrid role)About the CompanyPayzaar is an innovative startup in the FinTech/HRTech space, founded by a group of executives from companies like Oracle, ADP, Accenture and BCG. We are disrupting the $50 B integral payroll industry with the first open marketplace that connects multinational companies with local payroll experts anywhere in the world. We're looking for a strategic and creative Marketing Manager to elevate our brand presence and accelerate lead generation across target markets. This role blends strategy and execution — ideal for a results-driven marketer who thrives at the intersection of storytelling, product positioning, and data-driven decision-making.

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Define and execute the overall marketing strategy aligned with company growth objectives.Develop high-impact thought leadership content , showcasing insights, innovation,



and expertise in the B2B SaaS space.Lead product marketing initiatives —from positioning and messaging to go-to-market campaigns for new features and launches.Plan and manage integrated campaigns and events (digital and physical) to strengthen brand recognition and generate qualified leads.Coach and lead marketing team members, fostering a high-performing, data-informed, and creative culture.Track performance metrics across campaigns and channels, analyze results, and continuously optimize strategies for impact.

5+ years of experience in B2B marketing, preferably in SaaS or enterprise software.~ Proven experience developing and executing thought leadership and content marketing programs.~ Strong understanding of product marketing principles, funnel metrics, and digital campaign management.~ Data-driven mindset and proficiency with modern marketing automation and CRM tools. xcskxlj

This is a rare opportunity to shape the brand narrative and marketing strategy of a growing SaaS platform and make a measurable impact across every stage of the marketing funnel.

📌 Sales/marketing manager - Leidinggevende (Barcelona)
🏢 Talent
📍 Barcelona