Experteer Overview
In this role, you will embed in the Enterprise Media, Content and Creative Acceleration teams to improve how Bayer manages large digital media investments. You will apply data-driven measurement to learning agendas and validation methods, supporting media decisions across major partners. You’ll act as a neutral, analytically rigorous voice to ensure recommendations are incremental, scalable, and evidence-based. This is a chance to shape measurement practices and strengthen cross-market confidence in digital investments.

Compensaciones / Ventajas
• Validate and challenge partner and agency recommendations on media mix, formats and optimizations to ensure they are incremental and value-accretive.
• Translate insights from MMM, CPLT and other measurement approaches into scalable guidance and communicate it to clusters/countries.
• Define fit-for-purpose measurement across MMM deep dives, experiments, lift studies and validation methods for consistency across markets.
• Prioritize learning agendas with partners, validate test-and-learn results, and scale proven media strategies across markets.
• Support partner management by strengthening ROI-focused conversations and validating new tools, betas,



and innovations.
• Coordinate across multiple performance data sources with the integrated performance platform development lead.

Responsabilidades
• Deep expertise in digital media measurement and marketing science (MMM, experiments, lift studies, incrementality testing).
• Ability to assess and challenge partner recommendations with objectivity, analytical rigor and commercial awareness.
• Ability to distill complex analyses into clear, scalable media guidance and executive-ready recommendations.
• Strong stakeholder management across internal teams, partners and agencies to influence decisions.
• Excellent communication and problem-solving skills with clarity in partner and market discussions.
• 5+ years in media analytics, digital media data, effectiveness measurement, or related analytical roles.
• Experience with major digital media platforms and agency partners; familiarity with Google, Meta and cross-market programs is a plus.
• Experience in CPG, OTC or other regulated industries is advantageous.

Requisitos principales
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📌 Media Data Analysis Associate Lead (Barcelona)
🏢 Bayer
📍 Barcelona