Head of go-to-market& marketing (Santander)

Head of go-to-market& marketing (Santander)

02 ago
|
Talent
|
Santander

02 ago

Talent

Santander

We're collaborating with an exciting, fast-growing company based in Barcelona — a disruptive player in the tech industry with strong ambition and momentum for the future.Para ser considerado para una entrevista, por favor, asegúrese de que su solicitud se ajusta plenamente a las especificaciones del puesto que se encuentran a continuación.We're seeking a profile with a rare mix of analytical precision, creative thinking, and executional drive. This person will shape ourmarket identity, orchestrate high-impact initiatives, and ensure our story translates into measurable business growth. The idóneo candidate is ambitious, proactive, and thrives on turning strategy into concrete results.Role PurposeCraft a unified and scalable market positioning that strengthens our presence across multiple industries.Build narrative consistency throughout all marketing, communication, and commercial touchpoints.Launch and optimize data-driven programs designed to accelerate business development and revenue generation.Key Areas of Impact1. Sales Enablement & Strategic AssetsCreate structured and compelling sales materials that define our value proposition and differentiation.Develop clear storylines, playbooks, and vertical-specific frameworks to support business conversations.Use market insights and sales feedback to continuously evolve assets and ensure full alignment between teams.2. Integrated Communications & Campaign LeadershipDesign and execute omnichannel communications that strengthen brand perception — from digital platforms to executive thought leadership.Translate complex technical products into accessible, persuasive business messages.Plan and optimize campaigns aimed at targeted audiences, ensuring measurable contribution to the pipeline.Coordinate participation in events, webinars, and strategic partnerships that enhance visibility and engagement.3.



Market Intelligence & Positioning StrategyIdentify and articulate our role in the broader market landscape, pinpointing what sets us apart from competitors.Collaborate with sales and product leaders to distill customer insights, buying motivations, and emerging trends.Build structured frameworks for go-to-market strategy, vertical segmentation, and ideal customer profiles.What We're Looking ForMinimum 5 years of experience in B2 B marketing within the technology or digital solutions ecosystem.Strong analytical skills combined with creative problem-solving and a growth-oriented mindset.Proven capability to turn strategic concepts into tangible, high-impact initiatives.Excellent communication, narrative development, and stakeholder management skills.Hands-on marketer who loves execution as much as strategy, and operates with full ownership and initiative.High level of autonomy and capacity to prioritize in fast-moving, high-growth environments.English fluency required; Spanish proficiency is a plus.Experience in platform or infrastructure-oriented technology environments, where solutions are not standalone products but part of a broader ecosystem involving cloud, networking or distributed systems (e.g. cloud platforms, telecom environments, network software, infrastructure orchestration, or hybrid IT environments)Background in telecom, cloud, networking or engineering-driven environments, enabling fast understanding of complex technical solutionsAbility to ramp quickly and build strong domain understanding in a short period of timeMeasurable OutcomesA clear and consistent market narrative embraced across teams and channels.Structured sales enablement resources that drive coherence in client interactions.Strong, data-backed marketing programs contributing to lead and pipeline growth.Consistent and credible brand presence across industry touchpoints. xcskxlj Material improvement in how the organization communicates its value, internally and externally.

📌 Head of go-to-market& marketing (Santander)
🏢 Talent
📍 Santander

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