Who do you want to become?

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Are you our Future Leader? Are you ready to realize your potential? Are you searching for a real purpose, not “just another job”? At the Sani/Ikos Group we take hospitality very seriously. As we expand with new Resort openings almost annually, our core purpose remains the same; encouraging guests to experience the Magic of togetherness as the World’s Leading Family & Beach ResortTM.

Whether you’re looking for a strong career path in the hospitality industry, to learn new skills that will set you apart from the competition or to develop meaningful relationships and grow personally and professionally, our safe, strong, and sustainable environment might just be the perfect place for you.

Department: Marketing

Location: Madrid

Employment type: Indefinite

Your main purpose

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- Write CRM and email marketing copy for both brands, aligned with brand tone of voice across the full customer lifecycle (awareness, consideration, booking, pre‑stay, post‑stay): including promotional campaigns, aspirational storytelling, loyalty communications, retention sequences, lifecycle automations, and transactional messaging.

- Develop modular copy frameworks and reusable templates for recurring CRM use cases to improve efficiency and ensure consistency.

- Produce high‑volume copy variations for testing, optimization, and personalization – including subject lines, preheaders, headlines, body copy, and CTAs.

- Adapt messaging for different audiences and segments: prospects, families, couples, loyalty tiers, source markets, and lifecycle stages.

- Support the evaluation and implementation of CRM automation by providing optimized copy for automated workflows; support content team in developing brand narratives and messaging frameworks; provide occasional copy support for social media captions, brand campaigns, and editorial content when required.

- Write and maintain website copy for both brands,



including brand events, property pages, offer pages, landing pages, and SEO‑relevant content, ensuring all website copy aligns with brand positioning and current campaign messaging.

What will you bring?

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- Native or highly experienced UK English writer, with proven experience in email and CRM marketing copywriting and a strong understanding of email optimisation best practices (deliverability, engagement, segmentation).

- Ability to produce high volumes of copy while maintaining quality and brand consistency, plus strong personalization and segmentation mindset – comfort writing for multiple audience profiles and lifecycle stages simultaneously.

- Understanding of customer journey and lifecycle marketing, with the ability to adapt tone and register to different audiences, objectives and channels.

- Attention to detail and strong collaboration skills in a cross‑functional environment; team player comfortable working across departments, time zones and reporting lines – this role sits at the intersection of multiple teams and requires genuine collaborative instinct, not just tolerance.

- Resilient and organised under shifting priorities and tight deadlines. Campaign calendars, seasonal launches and CRM automation timelines create overlapping pressure points that require calm execution; comfortable in a multicultural environment where cultural fluency matters as much as linguistic fluency.

Preferred experience

Experience in luxury, travel, hospitality or lifestyle brands; sensitivity to luxury brand tone (the difference between aspirational and promotional); experience with dynamic content, personalization tokens and content automation; knowledge of German is a plus.

What we offer
Team

Becoming a member of an organization that cares about its people, the environment, and the local communities. xcskxlj

Grow

Have room to grow and develop via numerous opportunities for learning, professional development, and career advancement.

Care

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- Competitive remuneration package

- Private health insurance

- Adaptable working model

#J-18808-Ljbffr

📌 Native Copywriter Manager (Madrid)
🏢 Sani/Ikos Group
📍 Madrid