At Winning Consulting, we are looking for a Senior Digital Insights Analyst to join a strategic project for a leading client in the industrial sector.

You will act as a key analytics partner for digital and business teams, translating digital performance data into actionable insights, business recommendations, and measurable improvement opportunities.

Location: Madrid

Working model: Hybrid, 2 days per week on-site

Responsibilities

Analyze digital performance across channels, identifying trends, opportunities, risks and actionable insights
Prepare regular performance readouts, connecting digital KPIs with business outcomes such as acquisition, conversion, retention, customer engagement, and commercial impact
Translate data into clear business recommendations, helping stakeholders understand what is happening, why it is happening and what actions should be taken
Detect anomalies or changes in performance early, driving hypothesis-led analysis and root-cause investigations
Support digital experience and CRO initiatives by identifying friction points, conversion opportunities,



and areas for improvement
Ensure data reliability through KPI validation, cross-checks, consistency reviews, and coordination with relevant stakeholders to resolve issues
Improve dashboards, reporting standards, measurement frameworks, and documentation, ensuring they are useful for decision-making
Work closely with digital, product, marketing, data and business teams to support prioritization, performance improvement, and continuous optimization

Requirements

+5 years of experience in digital analytics, digital business analysis, performance analysis, or business insights roles
Strong ability to translate data into insights, recommendations, and executive-level conclusions
Hands-on experience with GA4 and Power BI
Solid knowledge of SQL and Excel for data extraction, validation, and analysis
Fluent English and Spanish

About Winning Consulting

At Winning Consulting, we support our clients

📌 Senior Digital Insights Analyst (Madrid)
🏢 Winning
📍 Madrid