Global Marketing Manager – Demand Capture Systems, Journey, and Customer Proof
Description -
Job Summary
At HP, we believe technology should enable people to do their best work. Across Personal Systems, Print, and Services, we are shaping the Future of Work — helping organizations unlock productivity, collaboration, and security through AI-driven experiences. Our Commercial PC business sits at the center of that transformation — powering how work gets done across SMB, enterprise, and every environment in between.​

We don’t have a demand problem. We have an opportunity to capture it better — consistently, globally, and now it matters most. Today, markets are asked to translate strategy into execution under pressure: turning portfolio narratives into campaigns, turning campaigns into journeys, turning engagement into pipeline. That’s where the opportunities lie. ​

As Integral Marketing Manager – Demand Capture Systems, Journey & Customer Proof, you will build the system that turns HP’s strategy into clear, usable, decision-driving customer experiences across every market.



You will define how customers move — from first interest to confident decision — and ensure that journey is simple to execute, grounded in real customer proof, and built to convert.

Key Responsibility
- Build the demand capture system: define how demand moves across the full journey, create a modular, scalable framework that works across segments, and ensure HP shows up with a consistent and clear path to action, regardless of where demand starts​
- Design modular customer journeys that markets can deploy quickly across segments by defining message hierarchy, CTA structures, and offer progression/step-up logic – ensuring journeys are simple, repeatable, and hard to misuse.​
- Turn strategy into market-ready systems: translate HP’s future of work and AI PC positioning into executable journeys, clear offers, and activation-ready frameworks​
- Partner closely with GTM and portfolio teams to ensure stra

📌 Global Marketing Manager – Demand Capture Systems, Journey, and Customer Proof (Barcelona)
🏢 HP
📍 Barcelona