Location: Barcelona
Applications are welcome from candidates based in Northern Spain (e.g. Bilbao, Santander) and other locations where regular travel to the region is feasible.

ABOUT THE ROLE
YOUR OPPORTUNITY
As Head of Field Sales, North Spain, you will lead regional sales performance by translating national strategy into effective local execution. You will be responsible for delivering sustainable commercial results while creating an environment where Field Managers and Business Managers can perform, grow, and take ownership.
Working closely with Sales Leadership and cross‑functional partners, you will balance strategic planning, disciplined execution, and inclusive people leadership. Success in this role is measured not only by results, but by how those results are achieved, through collaboration, clarity, and accountable leadership.

ABOUT YOU
You are a sales leader who combines commercial judgement with a strong people focus. You are comfortable operating in complexity, using data to inform decisions, and adapting your leadership approach to different contexts and individuals.




You lead through others rather than doing everything yourself, and you value clear communication, fair decision‑making, and continuous learning. You take responsibility for outcomes, consider long‑term impact, and create the conditions for teams to succeed in a sustainable way.

RESPONSIBILITIES
Commercial Leadership
- Deliver agreed sales volume, profitability, and margin objectives across regions, channels, and customer segments.
- Partner with Revenue Growth Management to shape pricing and promotional approaches that support competitive and sustainable growth.
- Review commercial performance regularly using data dashboards and reports; identify trends, define priorities, and track the effectiveness of actions taken.
- Convert national priorities into clear regional execution plans, aligned to customer needs, category strategies, and brand focus.

Strategic Contribution
- Bring forwar

📌 Head of Field Sales Spain (Barcelona)
🏢 Bacardi
📍 Barcelona