About us
INDIBA Group is a global medical device organization specialized in Radiofrequency and Laser solutions for the physiotherapy, aesthetic and veterinary markets, and is internationally recognized for its scientific research carried out over the last 40 years.
At INDIBA, we believe we can contribute to the health and well-being of people and animals by addressing new and growing needs, offering innovative treatments that allow individuals to maintain their lifestyle at an older age.
Revitalizing lives is what we do and what our teams work on every day.

What are we looking for?
INDIBA is seeking a CRM & Marketing Automation Manager to own the CRM ecosystem end-to-end and establish it as the company’s single source of truth for customer data, segmentation, automation, and revenue insights.
This role will play a key part in driving B2B eCommerce growth, using customer data, segmentation, and personalization to build targeted promotional strategies and automated journeys that increase engagement, repeat purchases, and lifetime value.

What you’ll do?




- Own and govern the general CRM, including data structure, lifecycle stages, properties, lists, and workflows.
- Build and maintain unified Customer 360 profiles across all customer touchpoints.
- Manage CRM integrations with internal systems (ERP, LMS, mobile app, website, eCommerce, service tools).
- Design and maintain dynamic, behaviour-driven customer segmentation (device owned, purchase history, frequency, training status, engagement).
- Lead B2B eCommerce CRM initiatives, including:
- Segmented promotional campaigns
- Personalized product recommendations
- Replenishment and repeat-purchase workflows
- Cart and browse abandonment programs
- Create and optimize automated email workflows for lead nurturing, onboarding, eCommerce promotions, cross-sell/upsell, and re-engagement.
- Ensure high data quality through audits, deduplication rules, and standardized processes.

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📌 CRM & Marketing Automation Manager (Barcelona)
🏢 Indiba K-Laser
📍 Barcelona