02 ago
|
Cognizant Netcentric
|
Barcelona
02 ago
Cognizant Netcentric
Barcelona
Job Description:
What makes Cognizant Netcentric a great fit for you?
At Cognizant Netcentric, we create memorable digital experiences for the worlds leading brands. We are a diverse, global community of 1,500+ Adobe experts working across countries, cultures, and technologies.
Our inclusive culture blends the entrepreneurial spirit of a startup with the stability, resources, and learning opportunities of a general organisation.
With Holacracy at our core, every individual is empowered to make an impact.
What you will do in this role:
Tag Management & Analytics
- Implement and customize Adobe Launch configurations including rules, extensions, and data elements.
- Deploy Adobe Experience Platform Events using Web SDK and ensure robust data quality.
- Work with data layer specifications including design, implementation, and consumption across digital properties.
- Develop and troubleshoot JavaScript-based solutions including DOM manipulation and custom tracking logic.
- Work with HTML, CSS, and jQuery to support tagging and personalization requirements.
- Apply software engineering best practices including iterative development, version control, and documentation.
AEP & Data Engineering
- Implement Adobe Web SDK integrations across web properties, ensuring accurate and scalable data collection.
- Design and maintain XDM schemas aligned with business requirements and AEP best practices.
- Configure and validate data ingestion workflows within Adobe Experience Platform.
- Support Customer Journey Analytics implementations including connection setup, dataset mapping, and validation.
Personalisation & Optimisation
- Implement Adobe Target activities including A/B tests, personalization experiences, and audience-based targeting.
- Collaborate with marketing teams to translate personalization strategies into technical execution.
- Ensure proper integration between AEP, Target, and Analytics for end-to-end experience delivery.
Cross Functional Collaboration
- Partner w
📌 Adobe Customer Journey Analytics Engineer (Barcelona)
🏢 Cognizant Netcentric
📍 Barcelona