Global Marketing Manager, Commercial PCs (ABM, AI PCs & Demand Capture)
Description -
HP is a general technology leader focused on creating technology that makes life better for everyone, everywhere. Through innovation across Personal Systems, Print, and Services, HP is helping organizations navigate the future of work and unlock the potential of AI-driven experiences.

The Commercial PC business plays a critical role in shaping the Future of Work, driving adoption of AI PCs, secure endpoint solutions, and workforce productivity technologies across Enterprise, SMB, and Public Sector organizations worldwide.

As part of the Worldwide Commercial Marketing organization, this role is responsible for driving global demand capture strategy, defining SMB segment strategy, and leading account-based marketing (ABM) initiatives embedded within cross-functional workstreams. The role ensures alignment between marketing, sales, category, and partner teams to accelerate business growth and customer engagement across priority markets.

The successful candidate combines strategic thinking,



demand generation expertise, partner marketing experience, and strong cross-functional leadership skills to deliver measurable business outcomes at scale.

If you are our Global Marketing Manager, Commercial PCs, you will have the opportunity to:
- Lead global demand capture and ABM strategies to accelerate adoption of HP's Commercial PC portfolio, including AI PCs and Future of Work solutions.
- Represent ABM as a core motion within cross-functional workstreams, ensuring alignment across Sales, Category, Product, and Partner teams.
- Define and evolve the SMB marketing strategy, identifying key growth opportunities, segmentation approaches, and scalable demand models to drive pipeline and revenue contribution.
- Develop and execute integrated marketing programs aligned to business priorities, customer needs, and regional growth objectives.
- Drive global content strategy and customer journeys acr

📌 Global Marketing Manager, Commercial PCs (Barcelona)
🏢 HP
📍 Barcelona