Job Description:
Omega CRM, a leader in Technology Solutions, is looking to develop its Marketing practice with a Salesforce Marketing Cloud Consultant.
Main duties:
- Investigate, create, and recommend innovative marketing automation and martech solutions.
- Conduct analysis on marketing automation and martech solution implementations.
Assist in high-level architecture design for marketing automation and martech solution implementations by choosing the most suitable platform.
- Implement infrastructure and functional cloud marketing architecture.
- Create policies for activating automated communications that map the customer's journey.
- Perform basic functional and specialized marketing tasks.
- Ensure that automated cloud communication activations are effectively utilized.
- Decide which processes are suitable and necessary to be executed in the cloud for implementing marketing automation solutions.
- Determine the assets and organization of automations that best fit the cloud implementation.
- Provide functional consulting services to ensure that automated communication processes run smoothly.
- Implement automated communications and marketing automation processes to meet customer needs at various touchpoints.
- Implement the latest technological advancements and marketing technology solutions.
- Conduct test trials, diagnose errors, and resolve issues in the use of marketing automation and martech tools.
- Document processes and track system performance metrics.
Experience:
- Salesforce Expertise: +3 years of proven hands-on experience designing and executing marketing campaigns within Salesforce Marketing Cloud, alongside solid familiarity with the broader Salesforce CRM ecosystem.
- Technical Skills: Strong background in database management and automation software. Experience with AMPscript is highly desirable (Big Plus).
- Analytical Mindset: Strong analytical skills to evaluate marketing automation performance and implement tech advancements.
- Languages: