Scopely is looking for a highly motivated Director of Performance Marketing for a new, unannounced casual mobile game to join our Performance Marketing Team in Barcelona on a Hybrid basis. At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a general team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people worldwide daily.

What You’ll Do

- Work closely with the global game team and lead the performance marketing team for a new, unannounced title based on an IP
- You will lead performance marketing efforts for this title, driving global user growth and building scalable acquisition strategies from pre‑launch through live operations.
- Develop UA strategy, methodology and processes to deliver on each game’s performance targets and improve the team’s capabilities.
- Bring leading analysis and insight to acquisition funnel measurement, including helping to define & set goals for key performance indicators on each game, and working with Analytics on implementing improved Business Intelligence and Data Science predictions.
- Mentor the performance marketing managers to identify gaps and inefficiencies in campaign creation, analysis and optimization.
- Serve as key team leader offering feedback, guidance & coaching, and industry mentorship to Scopely’s Barcelona‑based UA team.
- Drive relentless culture of experimentation on all key existing UA channels (ex.: Facebook, Google, mobile ad networks, ad exchanges, offerwall) while also ideating and establishing new user acquisition funnels.
- Partner with Product, Strategic Marketing, Finance, Analytics, Marketing Creative, and Data Engineering teams to align the UA strategy with game positioning, audience targeting, lifecycle marketing, and business goals.
- Drive deep analytical insights into campaign performance,



working with Analytics and Data Science to improve forecasting and decision‑making.
- Collaborate cross‑functionally to enhance creative strategy, marketing technology, automation, and fraud prevention systems.
- Manage and optimize multi‑million‑dollar marketing budgets with a focus on ROI and long‑term player value.

What We’re Looking For

- Fluent in English.
- 8+ years of performance marketing / user acquisition experience, ideally within mobile gaming or consumer apps.
- 4+ years of people management experience, with a track record of building and leading high‑performing teams.
- Deep analytical mindset with experience in attribution, incrementality testing, LTV modeling, and performance forecasting.
- Strong experience with major platforms (Meta, Google, TikTok, programmatic networks, etc.).
- Demonstrated expertise in launching, and scaling new products.
- Strong leadership, communication, and stakeholder management skills.
- Demonstrated ability to effectively manage and optimize a multi‑million dollar acquisition budget across multiple channels.
- Demonstrated ability to drive major incremental volume & returns from improvements in automation, marketing tech stack, fraud prevention, or analytics.
- Preference (but not required) for experience with match‑3, puzzle or other casual mobile games.

Scopely is committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us. Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.

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📌 Performance Marketing Director (Barcelona)
🏢 Scopely
📍 Barcelona