We are looking for an experienced Retail Sales Manager to lead the performance of a network of stores and support our store teams in delivering an outstanding customer experience.

This role is adecuado for someone who has grown within retail , understands the day-to-day reality of store operations, and enjoys spending time in stores coaching teams, improving commercial execution and driving sales results.

As a Sales Manager, you will be responsible for ensuring that every store under your responsibility achieves its commercial objectives while maintaining excellent operational standards and an exceptional customer experience.

Key Responsibilities

- Manage the commercial performance of a portfolio of stores, ensuring sales, productivity and profitability targets are achieved.
- Spend the majority of your time visiting stores, supporting Store Managers and their teams through coaching, feedback and hands‑on guidance.
- Develop Store Managers by helping them improve team performance, customer service, sales techniques and operational excellence.
- Monitor key retail KPIs such as sales, conversion, average ticket, UPT and productivity, creating action plans to improve results.
- Ensure consistent execution of Visual Merchandising standards, promotions, launches and commercial initiatives across all stores.




- Partner with Store Managers on stock management, replenishment and product availability to maximize sales opportunities.
- Support recruitment, onboarding, performance management and talent development together with the HR team.
- Foster a high‑performance culture focused on customer experience, team engagement and commercial excellence.
- Collaborate closely with Visual Merchandising, HR, Product and other internal teams to ensure smooth store operations.

What we're looking for

- Previous experience managing multiple retail stores as an Area Manager or similar role.
- Solid background in store operations with hands‑on retail experience. Applications without retail store management experience will not be considered.
- Experience leading and developing Store Managers and retail teams.
- Strong understanding of retail KPIs and commercial performance.
- Excellent leadership, coaching and communication skills.
- Hands‑on, proactive and comfortable working in stores on a regular basis.
- Fluent English.
- Availability to travel frequently within the assigned area.

If you are passionate about retail, enjoy being close to store teams and thrive in a fast‑paced, customer‑focused environment, we'd love to hear from you.

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📌 Retail Area Manager (Barcelona)
🏢 Desigual
📍 Barcelona