At Miele, Immer Besser is more than just a promise to our customers — it also shapes the way we work together. In our Madrid office , we are looking for a Brand Specialist who wants to contribute to a collaborative, international, and people-focused environment, joining our Marketing Team.

Key Responsibilities of the role include:

Brand Campaigns & Activation

- Execute global brand and digital campaigns in the Spanish market
- Localize global campaign assets and coordinate the delivery of campaign materials to media agency.
- Develop and implement local brand activation initiatives that strengthen brand awareness, consideration and desirability.

Social Media & Content

- Develop and execute the local social media strategy in line with global guidelines and market needs.
- Plan, execute and optimize paid social media campaigns supporting owned content initiatives.
- Contribute to the development of the annual media strategy based on business priorities and brand objectives.
- Brief and collaborate closely with the media agency to ensure flawless campaign execution across all channels.

Public Relations

- Support the development of the local PR strategy to strengthen brand reputation.
- Collaborate with internal and external partners to maximize earned media opportunities.

What are we looking for?

- Bachelor's degree in Marketing, Communications, Business or a related field.
- 3+ years of experience in a similar role,



or at least in Brand Marketing and Social Media or Integrated Marketing.
- Fluent in Spanish, and high proficiency in English.
- Good understanding of digital marketing and social media platforms.
- Great project management skills with the ability to manage multiple stakeholders and priorities, as well as analytical mindset (with experience monitoring KPIs) and translating insights into action.
- Excellent communication and relationship management skills.
- Positive and can-do attitude, with a creative and proactive approach as well as great organization skills.
- Available to travel as required by the business.

Ideally (but not a must):

- Prior relevant experience within a premium or consumer brand.
- Previous experience with Public Relations and Media Strategy & Planning.
- Experience working in an international matrix organization.

What do we offer?

- A competitive salary, an annual bonus based on company profits and other company benefits.
- Available parking for employees.
- Full time position (40h/week), with adaptable hours and hybrid mode.
- Our open-concept working space with free coffee and fruit, as well as a fully equipped Miele kitchen to enjoy and share lunch with your colleagues, if wished.
- The opportunity to learn and grow in a multidisciplinary and very dynamic marketing team.

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📌 Brand Specialist (Madrid)
🏢 Miele España
📍 Madrid