Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City and The Bar Method, is seeking a Senior Director of International Franchise Development to join its team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture.

As the Senior Director of International Franchise Development, you will be responsible for spearheading the strategic growth and expansion of our Purpose Brands franchise network in international markets.

This role offers a unique opportunity to shape the future international growth strategy of the world's largest fitness franchisor, with exposure to executive leadership and the ability to influence the growth of multiple general brands.

You will play a pivotal role in identifying, evaluating, and securing new franchise opportunities while cultivating relationships with potential franchise partners.



In this role you will also work closely with the leaders of the International Purpose Brands Business Teams in the region to support further growth of existing franchise partners and secure solid growth across the brand(s).

For one brand, this will mean rebuilding the sales approach: designing the playbook, driving pipeline generation, and instilling the processes required to scale. For another, it will mean sustaining and accelerating momentum in a well-established, scaled system while translating that growth model into new geographies and formats.

This role will partner closely with Brand Presidents to shape brand-specific development strategies that align with Purpose Brands’ broader expansion goals. They will collaborate cross-functionally to ensure alignment across functions and apply a highly ROI-driven lens to decision making, balancing the urgency of rapid scaling with the discipline of selecting the right franchise partners and ensuring each investment generates long-term value.

Purpose/Impact: (Duties & Essential Functions)
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📌 Senior Director of International Franchise Development (España)
🏢 Purpose Brands Intermediate
📍 España