Experteer Overview
In this Sr Manager CRM role, you own the end-to-end CRM strategy and communications for Star Trek Fleet Command, ensuring a player-first narrative across all channels. You will partner with Product, Live Ops, and Marketing to optimize journeys for engagement, retention, and LTV, guiding creative direction and lifecycle programs. You’ll lead cross-functional initiatives, influence feature design, and drive experimentation to elevate player experiences at scale. This is a hands-on, senior IC role shaping how players connect with the game daily.

Compensaciones / Incentivos
• Own the CRM and lifecycle communication calendar aligned with live ops events and feature releases
• Define lifecycle strategies for segments (new, active, lapsing, VIP, conversion-focused)
• Translate product and live ops plans into actionable communication strategies
• Lead messaging across push, email, in-game surfaces, and other CRM channels
• Write and guide high-quality, performance-driven copy and collaborate on creative assets
• Ensure consistent brand voice and player-first communication standards
• Maintain a library of high-performing templates, lines, and assets
• Represent CRM in sprint planning and live ops reviews
• Influence feature design to improve reach and effectiveness




• Coordinate with Live Ops on event timing, offers, and promotions
• Identify data and targeting requirements for personalization and segmentation
• Brief Marketing Operations on campaign builds and success metrics
• Design and prioritize experiments (A/B tests, holdouts, journey optimization)
• Analyze campaigns and translate insights into improvements
• Stay engaged with the game by playing Star Trek Fleet Command and monitoring community sentiment
• Participate in stand-ups, design reviews, and live ops planning to stay aligned with game team

Responsabilidades
• 5+ years in CRM, lifecycle marketing, product marketing, or growth roles with hands-on channel execution
• Experience in midcore mobile games with engaged players
• Strong copywriting capabilities for high-performing campaigns
• Experience managing editorial or communication calendars in live service environments
• Comfort with sprint-based development and influencing product decisions
• Proficiency with CRM platforms (e.g., Braze, Iterable) and lifecycle orchestration
• Strong analytical mindset with data-driven strategy and optimization
• Excellent cross-functional communication and stakeholder management

Requisitos principales
•

📌 Sr Manager CRM, Star Trek Fleet Command (Barcelona)
🏢 Scopely
📍 Barcelona