Experteer Overview
In this role you drive brand and growth for ElTiempo.es, turning casual visitors into loyal users. You bridge Marketing, Product, IT, and Meteorology to translate global vision into local execution in Spain, with a hybrid Madrid setup. You own the growth loop—from brand perception to habit formation—focusing on retention and lifecycle engagement. You will shape GTM campaigns, audience strategies, and tech-enabled SEO to defend organic growth against AI disruption. This is a high-visibility, impact-focused opportunity to elevate a top weather platform into a daily lifestyle brand.

Compensaciones / Incentivos
• Own identity, voice, and value proposition across digital products
• Develop an omni-channel marketing strategy to drive adoption, usage, reach, and retention
• Design loyalty, community, and subscription value propositions to deepen engagement
• Conduct market intelligence via user research and competitive analysis
• Lead GTM campaigns and product launches; manage a cross-functional marketing calendar
• Collaborate with Product, Communications, and local teams to align on priorities
• Design onboarding journeys for the first 14 days to drive key behaviors
• Build targeted lifecycle communications (push, in-app, email)
• Own NPS, feedback infrastructure, and translate signals into improvements
• Define and optimize D30/D90 retention as core success metrics
• Execute Technical SEO roadmap; validate implementations with IT/Product; monitor CWV
• Develop GEO/AEO framework with schema markup and entity optimization




• Partner with Meteorology for topical authority and content briefs
• Model and report on organic traffic health and AI-driven referral trends
• Manage ASO for iOS/Android and run paid campaigns with LTV/CPI discipline
• Oversee attribution and analytics with MMPs (Firebase, Appsflyer, Adjust)
• Maintain performance dashboards and present monthly reviews to translate data into action items

Responsabilidades
• 6+ years in growth marketing, product marketing, or digital marketing (media, apps, e-commerce, or marketplaces)
• Experience balancing brand-building with technical performance marketing (ASO, Technical SEO/GEO, Paid Ads)
• Bilingual fluency in English and Spanish
• Proven success managing paid acquisition campaigns (Google UAC, Apple Search Ads, Meta Ads) with LTV/CPI discipline
• Working knowledge of ASO tools (AppFollow, AppRadar)
• Strong foundation in on-page and technical SEO; knowledge of GEO/AEO and schema markup
• Proficiency with mobile attribution tools/MMPs (Appsflyer, Adjust, Branch), analytics platforms (Firebase, GA4, Looker Studio)
• Push/CRM platforms experience (OneSignal or equivalent)
• Experience with digital media, real-time data platforms, or freemium/subscription models
• Madrid, Spain location or willingness to relocate

Requisitos principales
• Flexible work environment
• Retirement savings matching plan
• Birthday day off
• Hybrid work model in Madrid
• IDEAS inclusion team
• Weather-focused mission and impact

📌 Specialist, Brand and Performance Marketing - Hybrid (Madrid, Spain)
🏢 Pelmorex
📍 Madrid