Experteer Overview
As Director of Sales u0026amp; Marketing for Madrid Marriott Hotel Princesa, you lead a high-impact commercial agenda to accelerate performance, strengthen market positioning, and enhance asset value. You will act as a strategic partner to the GM and executive team, translating market insights into action while developing the business and people. The role blends strategic vision with hands-on execution across MICE, leisure, and corporate segments, with a clear focus on sustainable GOP growth and brand-aligned marketing. This is a chance to shape growth in a premier full-service hotel within a dynamic, entrepreneurial environment.

Compensaciones / Ventajas
• Develop and execute the annual commercial strategy across MICE, Corporate, Leisure Groups, Tour Operators, and Crew Business
• Maximize revenue through Consortia, Strategic Partnerships, Wholesale, and GDS channels
• Use market intelligence, benchmarking, customer insights, and performance analytics for data-driven decisions
• Strengthen proactive sales activity, key account management, lead qualification, and conversion standards
• Collaborate with Revenue Management to maintain pricing discipline
• Drive profitable growth via mix optimization, market share expansion, and pipeline quality
• Position the hotel as a leading venue for medium-sized meetings and large group business
• Implement a MICE strategy targeting at least 25% annual business mix and ensure profitability
• Build and maintain relationships with high-end MICE clients, agencies, DMCs, and corporate buyers
• Partner with Operations, Banqueting, Revenue Management, and Controlling to ensure feasibility and attractiveness of commercial promises
• Directly lead ~14-person commercial team (Proactive Sales,



Reactive Sales u0026 Event Coordination, Marketing)
• Create accountability culture and develop future leaders through coaching and performance reviews
• Integrate proactive sales, reactive sales, events, marketing, revenue, and operations into a single commercial engine
• Serve as trusted advisor to the General Manager and Executive Committee, contributing to broader business strategy
• Anticipate market risks/opportunities and propose proactive action plans to the Executive Committee
• Act as primary commercial interface with Marriott regional/corporate teams and the Global Sales Organization
• Maximize opportunities via Marriott Bonvoy, brand initiatives, and corporate programs while preserving local identity
• Translate hotel positioning into marketing priorities, campaigns, and content across direct, PR, and digital channels
• Coordinate with Cluster Marketing Leadership Team to ensure brand consistency and digital visibility

Responsabilidades
• Proven senior commercial leadership in premium, upscale, or luxury hospitality
• Extensive experience in large MICE-oriented hotels, urban full-service properties with significant meetings/events
• Experience with 400+ room properties
• Track record of growing MICE contribution, improving conversion, and managing medium-sized corporate events
• Experience leading complex, multi-market commercial organizations
• Demonstrated revenue growth, market share gains, and profitable mix optimization
• Experience driving commercial transformation and organizational change
• Strong stakeholder management and executive presence
• Ability to work effectively with hotel leadership and corporate/cluster teams
• Marriott experience is highly preferred
• Fluent in English and Spanish

Requisitos principales
• bonus

📌 Director of Sales (Madrid)
🏢 Marriott International
📍 Madrid