01 ago
|
Aristocrat Technologies
|
Barcelona
01 ago
Aristocrat Technologies
Barcelona
Experteer Overview
In this role, you will support Growth through operational marketing analytics, partner platform management, and accurate campaign tracking. You.join the Ad Tech team as a bridge between User Acquisition, Marketing, external partners, and Data Analytics/Data Science, enabling data-driven decisions and reliable marketing integrations. You will tackle performance insights, monitor dashboards for issues, and ensure smooth campaign implementations. This is an opportunity to influence marketing operations at scale within a integral gaming company that values speed, collaboration, and data quality.
Compensaciones / Beneficios
• Provide operational analyses using partner dashboards and exported datasets to support User Acquisition and Growth
• Analyze campaign performance and deliver actionable insights to improve marketing execution
• Oversee daily operations of marketing technology platforms (AppsFlyer and others) for quality and reliability
• Monitor partner dashboards to identify anomalies, tracking issues, and reporting discrepancies
• Coordinate with external partners and liaise with Data Analytics to resolve data issues
• Configure and report on partner-native incrementality tests (AppsFlyer Incrementality, Meta Conversion Lift)
• Collaborate with Data Analytics/Data Science to ensure correct interpretation of experiments
• Assist onboarding and QA of external marketing/analytics platforms
• Manage relationships with external marketing tech vendors and ensure platform reliability
• Validate partner data and coordinate issue resolution across internal and external teams
• Aggregate spend, impressions, installs, attribution,
and performance metrics across partners
• Produce recurring operational reports for User Acquisition and Growth
• Identify reporting inconsistencies and flag reconciliation issues
• Track campaign spend against budgets and pacing targets
• Develop lightweight operational dashboards from partner data and spreadsheet tools
• Ensure correct implementation of tracking, UTM structures, AppsFlyer links, and event configurations
• Collaborate with UA teams to confirm tracking before launches
• Monitor attribution health across partner platforms and escalate technical issues as needed
• Coordinate with multiple teams (UA, Marketing, Data Analytics, Data Science, Engineering) for smooth campaign implementation
• Translate operational requirements into actionable requests for centralized data teams when deeper analytics are needed
• Help improve marketing technology and reporting workflows
Responsabilidades
• 2+ years of experience in Business Analytics, Marketing Analytics, Ad Operations, Growth Analytics, or a similar role
• Experience with digital marketing platforms and performance marketing
• Hands-on experience with Mobile Measurement Partners (AppsFlyer preferred)
• Strong understanding of mobile attribution and marketing performance metrics
• Experience using advertising platform dashboards (Meta, Google Ads, TikTok, Unity, AppLovin, etc.)
• Strong analytical and problem-solving skills to interpret campaign performance
• Advanced Excel and/or Google Sheets skills
• Excellent communication and collaborator management skills
• Ability to prioritise multiple tasks in a fast-paced environment
Requisitos principales
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📌 Business Analyst (Barcelona)
🏢 Aristocrat Technologies
📍 Barcelona