Experteer Overview
In this Growth role, you will lead the enterprise pipeline generation strategy at Revolut, spanning ABM, events, and regional activations. You will own the integral account-based marketing vision and set clear goals for pipeline creation, acquisition, and customer expansion. You’ll design multi-channel campaigns and partner with Sales to optimize ICP, lead scoring, and SLA processes, driving measurable ROI. You’ll collaborate across Marketing, Sales, and Operations to scale demand and accelerate revenue growth for Revolut Business. This is a chance to shape a global, data-driven demand-gen function in a fast-growing fintech with a strong emphasis on inclusion and impact.

Compensaciones / Beneficios
• Develop and own the global account-based marketing strategy with goals for pipeline creation, acquisition, and expansion
• Lead ABM and partner-led programs, LinkedIn campaigns, and targeted events
• Design, launch, and optimize integrated, multi-channel campaigns to improve MQLs, SQLs, and pipeline velocity
• Implement data-driven strategies for digital, paid media, ABM, email, webinars, and events to boost conversion and ROI
• Partner with Sales leadership to align on ICP, lead scoring, and SLA processes




• Enhance outbound strategy including messaging, content, and follow-up flows
• Collaborate with Marketing and Operations to roadmap a new marketing automation platform and optimize MQL/SQL scoring
• Guide partnerships with Brand and Creative teams on ABM content
• Own KPIs for demand generation and ensure funnel mechanics are optimized for conversion and scale
• Track and report campaign performance, pipeline impact, and ROI for executive stakeholders

Responsabilidades
• 7+ years of B2B demand generation experience
• 4+ years hands-on ABM campaign experience
• Proven enterprise pipeline growth in fintech, SaaS, or ecommerce (PLG and sales-assisted environments)
• Understanding of lead lifecycle, scoring models, and funnel optimization in startups
• Experience with marketing and sales tech stacks (Salesforce, HubSpot, Marketo, attribution platforms, intent data/tools, Tableau/Looker)
• Proven track record of multi-channel, global or multi-geo campaigns with measurable ROI
• Analytical mindset with dashboards, reports, and campaign insights

Requisitos principales
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📌 Demand Generation Manager (ABM) (Barcelona)
🏢 Revolut
📍 Barcelona