Experteer Overview
In this role you own the CRM and lifecycle marketing strategy, leading a small team to craft personalized campaigns that guide users from onboarding to long-term advocacy. You collaborate with tech, data, design, and brand to scale lifecycle programs across channels. Your work drives engagement, activation, retention, and ultimately customer lifetime value through data-driven experimentation. This is a chance to shape growth at a fast-moving, global food-delivery platform.

Compensaciones / Incentivos
• Own the CRM automated marketing strategy across all lifecycle stages
• Plan, launch, and optimize multi-channel campaigns (email, push, in-app)
• Lead and develop a team of 3 lifecycle specialists
• Collaborate with tech, data, design, and brand to ensure scalable lifecycle strategies
• Leverage analytics and user behavior to improve messaging and segmentation
• Experiment with new ideas and tools to stay ahead of lifecycle marketing trends

Responsabilidades




• 8+ years in lifecycle marketing or CRM with segmentation and automated journeys
• 3+ years collaborating with analysts/data teams
• Experience managing a CRM team
• Experience with CRM operations and evaluating opportunities/downsides
• Strategic mindset with ability to balance big-picture and details
• Strong collaborative, stakeholder management, and communication skills
• Problem solving, results-driven, hands-on and adaptable
• Degree in Business Administration, Economics, Marketing or equivalent (Master's advantageous)
• Knowledge of Braze, HubSpot, Salesforce or similar marketing automation tools

Requisitos principales
• equity plan
• private health insurance
• monthly Glovo credit
• discounts on transport, food, and kindergarten
• discounted gym memberships
• extra time off and remote work flexibility

📌 Head of CRM (They, She, He) (Barcelona)
🏢 Delivery Hero
📍 Barcelona