Experteer Overview
As a Data Analyst in ING’s Digital Sales team for Business Banking Spain, you will turn data into actionable marketing insights to drive acquisition, activation, and growth of business customers. You’ll partner with marketing, digital, and sales to define audiences, execute data-driven campaigns, and optimize journeys in a big data environment. You’ll deliver dashboards and insights that translate into measurable commercial impact, while supporting test-and-learn initiatives.

Compensaciones / Beneficios
• Define target audiences with marketing and sales to fuel campaigns
• Prepare and deliver campaign-ready datasets for activation tools
• Ensure correct setup and execution of digital campaigns
• Monitor and optimize campaign performance (conversion, CTR, funnel, ROI)
• Develop customer segments based on behavior and lifecycle
• Automate recurring campaign processes and ensure scalable data foundations
• Build Power BI dashboards to monitor funnel and campaign performance




• Provide actionable insights to marketing and commercial teams
• Support test-and-learn frameworks (A/B testing, uplift analysis)
• Collaborate with cross-functional stakeholders on data use cases and campaign planning

Responsabilidades
• Strong interest in marketing, campaigns and digital sales
• Ability to translate data analysis into commercial impact
• Analytical and technical skills; SQL (SAS) capable of campaign selections
• Experience with large datasets, segmentation, targeting
• Ability to analyze campaign results and identify improvements
• Familiarity with KPIs like conversion and funnel metrics
• Ability to translate data into clear business recommendations
• Strong collaboration with non-technical stakeholders
• Proficiency in English and Spanish

Requisitos principales
• health insurance
• life insurance
• versátil remuneration
• company shuttle
• Gympass
• on-site facilities

📌 Data Analyst - Business Banking (Madrid)
🏢 Ing Banking
📍 Madrid