Experteer Overview
As an Insights Analyst in One Strategy at Publicis Groupe, you translate audience, market, and behavioral data into actionable insights that guide strategic decisions across the group. You collaborate with media, brand, and digital strategy teams to deepen understanding of audiences and their touchpoints. Your work supports more effective media planning, communication strategies, and business opportunities. You will contribute to pitches, client projects, and strategic initiatives with clear, data-driven narratives.

Compensaciones / Ventajas
• Conduct audience analysis using market intelligence sources (Kantar, AIMC) to identify patterns and trends
• Develop audience profiles and segmentation beyond socio-demographics to inform media activation
• Integrate multiple data sources (media, consumer, social, internal) for a holistic view of the customer
• Translate findings into strategic recommendations and actionable media activation plans
• Synthesize complex datasets into clear insights and compelling narratives for reports and presentations
• Collaborate with Connections, Brand,



and Digital Strategy teams on strategic initiatives and client projects
• Deliver evidence-based recommendations to support decision-making and optimize media strategies
• Create high-quality insights reports tailored to business and client needs
• Support enrichment of audience intelligence through diverse data sources

Responsabilidades
• Familiarity with audience measurement tools (Kantar, AIMC)
• Ability to combine declarative and behavioral data to understand what people say and do
• Experience translating data into strategic recommendations and storytelling
• Cross-functional collaboration with media, brand, and digital teams
• Strong data storytelling and presentation skills

Requisitos principales
• Flexible Benefits (Coverflex)
• Growth opportunities
• Free online training via Marcel
• Partner certifications (Meta, Google, Amazon)
• Work from anywhere (WorkYourWorld)
• Well-being initiatives

📌 Insights Analyst (Barcelona)
🏢 Publicis Media
📍 Barcelona