Experteer Overview
As Data Analyst within the Data Analytics u0026amp; MarTech team, you will support data reliability and deliver analyses that inform business decisions in a real estate-focused transformation project. You’ll work cross-functionally with Paid Media, CRM, and Development to fuse data from web measurement, marketing, and CRM sources. You’ll build dashboards, report KPIs, and translate insights into actionable recommendations. Your work will help optimize campaigns, customer journeys, and commercial funnels through data-driven storytelling.

Compensaciones / Ventajas
• Implement, maintain and evolve Google Tag Manager tagging, events, triggers, and pixels
• Configure and manage GA4 properties ensuring data quality across the funnel
• Integrate and manage consent tools (OneTrust) for regulatory compliance and measurement consistency
• Design, build, and maintain dashboards in Looker Studio aggregating data from web, Paid Media, and CRM
• Report on business and marketing KPIs and analyze acquisition funnels, user behavior, and conversions
• Generate quantitative and qualitative insights to identify opportunities and friction points in the customer journey
• Translate insights into concrete recommendations for business and media teams
• Monitor and analyze campaign performance across Paid Media platforms (Google Ads, Meta Ads) and support budget optimization
• Configure and analyze attribution models to evaluate channel contributions to conversions
• Develop data pipelines and automation (SQL in BigQuery, Make),



manage API connections and external data integrations
• Collaborate with CRM team to extract Salesforce data and optimize the commercial funnel
• Incorporate AI workflows to automate analyses and support proactive insights

Responsabilidades
• 2–4 years of experience in BI, Data Analytics, digital analytics, or similar roles
• Advanced SQL for data extraction and transformation in BigQuery
• Strong knowledge of Google Analytics 4 (property setup, events, dimensions, funnel analysis) and Google Tag Manager
• Familiarity with Google Cloud Platform ecosystem
• Experience with dbt for data transformation pipelines
• Proven ability to design and maintain dashboards in Looker Studio or equivalent
• Understanding of data governance (quality, lineage, metric documentation)
• Knowledge of privacy regulations and consent management tools (OneTrust or similar)
• Experience with API connections and HTTP requests for data integration
• Experience with data workflow automation tools (Make or similar)
• Willingness to work with Adobe Analytics or integrate it into the stack
• Applied statistics basics (A/B testing, significance) and ability to interpret results
• Strong technical documentation skills (KPIs, taxonomies, measurement plans, data catalogs)
• Business-oriented mindset with ability to translate analyses into actionable recommendations and communicate clearly to non-technical stakeholders

Requisitos principales
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📌 Data, Analytics & Martech (Madrid)
🏢 Globant
📍 Madrid