Experteer Overview
In this role you drive BTL strategy execution for the Channel, aligning with brand and shopper insights. You collaborate cross-functionally to ensure flawless in-market activation and optimize ROI on Au0026amp;P spend. You act as the Customer Marketing lead for priority brands, balancing external and internal priorities while shaping shopper journeys. You join a fast-paced team focused on consistent, measurable impact across Key Cities and hotspots, contributing to growth through data-driven decisions.

Compensaciones / Incentivos
• Implement BTL strategy for the Channel with cross-functional alignment to brand strategy
• Center decision making on shopper/guest insights to ensure path-to-purchase execution
• Increase consistency of BTL via channel toolkits and drive 70% execution from these toolkits
• Identify gaps and adapt toolkits while maintaining brand and shopper alignment
• Serve as Customer Marketing lead for priority brands with external focus and partnership with Consumer Marketing
• Contribute to the IAP cycle, bringing shopper, customer,



and brand perspectives to BTL discussions
• Collaborate with Activations Managers to ensure precise execution in Key Cities and Hotspots
• Maximize ROI from Au0026P, set objectives, and monitor GTN spend; manage budgets, phasing, invoicing

Responsabilidades
• Minimum 3 years experience in Marketing or Commercial, preferably FMCG
• Knowledge of channel dynamics from direct work with key customers in Marketing/Commercial
• Proven stakeholder management experience
• Experience delivering shopper marketing activations or events preferred
• Exposure to Bacardi Way Of Growth for sustainable brand development
• Fluent in English and Spanish

Requisitos principales
• Competitive Pay Package
• Competitive Holiday/Paid Time Off
• Retirement/Pension Plan
• Health u0026 Wellbeing
• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs

📌 Customer Marketing Manager (Barcelona)
🏢 Bacardi
📍 Barcelona