Experteer Overview
As Strategic Director, Connected Media Strategy, you shape integrated media ecosystems to drive client growth. You translate business challenges into growth-focused communication strategies and lead senior stakeholder conversations. You connect audiences, data, channels, and creativity to turn insights into impactful media solutions. You work across paid, owned, and earned media to maximize marketing effectiveness and business value. This role offers influence on strategic direction, thought leadership, and cross-functional collaboration within Publicis Groupe.

Compensaciones / Beneficios
• Analyze client briefs to uncover underlying business challenges and translate them into actionable communication opportunities
• Redefine project starting points to increase strategic impact and business value
• Develop strategic narratives linking objectives with media and communication solutions
• Design integrated paid, owned, and earned media ecosystems aligned with business goals
• Build communication architectures across the full customer journey and connect channels, moments, audiences, and messaging
• Ensure media recommendations drive client growth and marketing effectiveness
• Lead the definition of strategic audiences using market/consumer research tools, first-party data, and digital/behavioral data
• Transform audience insights into growth opportunities and activation strategies
• Drive audience-centric planning across projects and accounts
• Integrate diverse data sources to build a unified consumer view and develop evidence-based strategic recommendations
• Identify trends, opportunities, and risks impacting client performance
• Act as a trusted advisor to senior client stakeholders and lead high-impact strategic projects, workshops,



and pitches
• Influence decision-making through storytelling, strategic thinking, and business acumen
• Build long-term client relationships and position the agency as a strategic growth partner
• Develop frameworks, methodologies, and best practices to enhance strategic capabilities and contribute to thought leadership

Responsabilidades
• Minimum of 10 years of experience in media strategy, communications planning, strategic consulting, or related disciplines
• Proven experience leading complex strategic projects and multidisciplinary teams
• Strong agency, media consultancy, or business consultancy background
• Demonstrated success managing senior stakeholder relationships and influencing business decisions
• Deep understanding of the media ecosystem across offline and digital channels
• Strong expertise in audience analysis, consumer research, and market intelligence tools such as Kantar, AIMC, and similar platforms
• Experience leveraging first-, second-, and third-party data to inform strategic decisions
• Excellent understanding of media as a business growth driver beyond channel planning and activation
• Exceptional strategic thinking, analytical, and problem-solving skills
• Strong communication, presentation, and storytelling capabilities
• Ability to synthesize complex information into clear and actionable recommendations
• Fluent English (C1) for client-facing, strategic, and business environments

Requisitos principales
• Adaptable Benefits (Coverflex)
• Growth opportunities (local and global training)
• Free online training (LinkedIn Learning, Udemy via Marcel)
• Partner certifications (Meta, Google, Amazon)
• Work from anywhere (#WorkYourWorld, up to 6 weeks)
• Attractive holidays package

📌 Strategy Director (Barcelona)
🏢 Publicis Media
📍 Barcelona