MONDRAKER (Blue Factory Team S.L.U.)

Mondraker was established in 2001 in Alicante, Spain. The ethos then was the same as it is now - produce incredible bikes, work with incredible people and have fun along the way.

The subsequent twenty years has seen that ethos remain front and centre and has helped to secure Mondraker as a market leading brand who always lead and never follow.

Following the release of the pioneering Forward Geometry, making history with three medals at the same DH World Championships or ground breaking technology such as ZERO, Mondraker have cemented their position as one of the most forward thinking bike brands in existence and built foundations to allow the next chapter of growth.

We are not looking for a Marketing Director. We are looking for the person who sets the pace.

At Mondraker we don't follow trends. We create them. We are innovation, high performance, and obsession with detail. Now we are looking for a Marketing Director capable of leading our general strategy and taking the brand to the next level, authentically connecting with riders worldwide.

If you know how to turn strategy into emotion, data into decisions, and teams into high performance, keep reading.

Your challenge:

Lead Mondraker's global marketing strategy, ensuring a distinctive positioning as a benchmark in innovation, technology, and excellence within the high-performance bicycle sector.

You will be an active part of the Management Committee, reporting to the CEO, and will have direct impact on brand, business, and customer experience.

What you will do (real impact):





1️⃣ Design the strategy that sets the course

- Define and execute the global marketing plan aligned with strategic and commercial objectives.

- Manage and optimize the area budget with a focus on ROI.

- Translate vision into clear KPIs and measurable results.

2️⃣ Protect and elevate the brand
- Lead the global strategic positioning.

- Ensure absolute consistency across all markets and channels.

- Turn every touchpoint into a premium experience.

3️⃣ Master global communication
- Lead international launches and strategic campaigns.

- Manage PR and relationships with specialized and general media.

- Coordinate agencies and manage potential crisis scenarios.

4️⃣ Drive the digital ecosystem
- Define the strategy for web, social, email, and paid media.

- Make data-driven decisions (engagement, conversion, performance).

- Innovate in digital formats and sector trends.

5️⃣ Activate the brand through sport
- Design the Sport Marketing strategy (teams, athletes, ambassadors).

- Maximize visibility in competitions and international events.

- Transform sports performance into high-value content.

6️⃣ Lead a high-performance team
- Lead a multidisciplinary team (content, communication, digital, design,



racing).

- Promote a culture of creativity, excellence, and rider orientation.

- Develop talent and a solid organizational structure.

We are looking for someone who…

- Does not just manage campaigns but builds brand legacy.

- Understands that the rider is at the center of everything.

- Feels comfortable making strategic decisions with global impact.

- Combines creativity and financial rigor.

- Inspires, influences, and raises the team's standard.

What we offer

- Strategic position with direct impact on business and brand.

- Participation in the Management Committee.

- International project in full evolution.

- Culture oriented to innovation and high performance.

- Collaborative and dynamic on-site environment.

Do you dare to lead the next stage of Mondraker?

If you want to leave a mark on one of the most innovative brands in the sector, this is your moment.

Requirements

What we expect from you

- Senior experience leading global marketing (ideally in premium or sports environments).

- Strategic vision and advanced analytical capacity.

- Solid experience in branding and building international brand.

- Mastery of digital marketing and data-driven decision making.

- Experience leading creative and multidisciplinary teams.

- High negotiation skills with agencies, media, and partners.

- Deep knowledge of the cycling or high-performance sports sector (highly valued).

- Ideally, an office-based profile with close and transversal leadership capacity.

📌 Global Marketing Director (Elche)
🏢 Mondraker
📍 Elche