Our client is a fast-growing integral AdTech company building next-generation infrastructure for the in-app advertising ecosystem. Backed by a strong international presence and a highly experienced leadership team, the company develops proprietary technology that helps publishers maximize revenue while giving advertisers greater transparency, efficiency, and performance.

Operating across Europe and North America, the business combines deep programmatic expertise with a product-driven culture focused on innovation, execution, and measurable impact.

About the Role

We’re looking for an entrepreneurial Head of Business Development & Product Strategy to drive the commercial success and strategic evolution of a rapidly growing mediation business.

This role sits at the intersection of Business Development, Product Strategy, and Go-to-Market. You’ll build relationships with leading mobile publishers, identify emerging market opportunities, gather competitive intelligence, and work closely with Product Leadership to influence roadmap decisions.

Success in this position is measured by winning customers, identifying market opportunities ahead of competitors, and translating customer insights into products that drive meaningful business growth.

Working closely with commercial, product, and leadership teams, you’ll help shape the future direction of one of the industry’s most ambitious mobile advertising platforms.

Responsibilities

- Own the commercial strategy for the company’s mediation business through continuous engagement with customers, prospects, partners, and the wider market.




- Build executive relationships with leading mobile publishers and strategic customers.
- Conduct customer discovery sessions to validate market needs and identify new commercial opportunities.
- Monitor the competitive landscape, including products, positioning, pricing, partnerships, and go-to-market strategies.
- Translate customer feedback and market intelligence into actionable product priorities.
- Act as the bridge between Product, Commercial, and the market, ensuring product investments solve real customer problems.
- Collaborate closely with Sales and Account Management to maximize commercial opportunities.
- Validate new product concepts before development through direct customer engagement.
- Represent the company at industry conferences, customer meetings, and strategic partner discussions.
- Identify new partnerships, market segments, and growth opportunities.

Requirements

- 8 years of experience in Business Development, Partnerships, Commercial Leadership, or Product Strategy within the mobile AdTech ecosystem.
- Deep understanding of mobile mediation, publisher monetization, SDK integrations, and the broader programmatic advertising landscape.




- Strong network across the mobile advertising industry.
- Proven experience influencing product direction through customer engagement and market validation.
- Ability to operate confidently across commercial strategy, product discussions, and business development.
- Experience collaborating closely with Product and Engineering teams.
- Strong commercial mindset with a track record of identifying and executing growth opportunities.
- Excellent communication, negotiation, and stakeholder management skills.
- Fluent Business English.
- Willingness to relocate to Barcelona or already based in the region.

Nice to Have

- Leadership experience within a leading mobile advertising, mediation, SSP, exchange, or publisher monetization platform.
- Experience across adjacent supply-side technologies.
- Track record of launching new products or business lines within a high-growth technology company.
- Established relationships with major mobile publishers and strategic ecosystem partners.

Why Join?

This is a unique opportunity to join a high-growth international technology company with a strong product, ambitious roadmap, and significant market momentum.

You’ll have direct influence over both commercial strategy and product direction while working alongside experienced leaders who are shaping the future of mobile programmatic advertising.

If you’re passionate about AdTech, enjoy working at the intersection of product and commercial strategy, and thrive in fast-paced, entrepreneurial environments, we’d love to hear from you.

📌 Head of Business Development & Product Strategy (Barcelona)
🏢 PowerUp Talent
📍 Barcelona