About WTTC The World Travel & Tourism Council (WTTC) represents the global private sector of Travel & Tourism. Our Members include the world's leading Travel & Tourism companies across all industries and regions, working together to drive sustainable growth, influence policy, and strengthen the global Travel & Tourism sector.

As part of our continued growth, we are seeking an experienced and commercially driven Marketing Director to lead WTTC's global B2B marketing strategy, supporting Member engagement, business development and organisational growth.

Purpose of the Role The Marketing Director will lead the development and execution of WTTC's global marketing strategy, positioning marketing as a strategic commercial function that strengthens Member engagement, supports Business Development and enhances the organisation's global positioning.

Working collaboratively across the Member Engagement & Business Development, Communications & Content, Research and Digital teams, the successful candidate will translate WTTC's research, insights and strategic priorities into compelling commercial narratives that resonate with current and prospective Members across different regions and industry sectors.

This role will also be responsible for leading WTTC's digital marketing strategy, website evolution, CRM and marketing technology, while leveraging Artificial Intelligence to improve productivity, personalisation and commercial performance.

The role requires a highly collaborative individual who can align marketing activities with WTTC's wider communications strategy whilst maintaining a strong commercial focus on business growth and Member value.

Key Responsibilities

- Developing and delivering WTTC's integral B2B marketing strategy to support membership growth, Member engagement and commercial objectives.




- Creating tailored marketing campaigns and value propositions for prospective and existing Members across different markets, regions and industry sectors.
- Supporting the Member Engagement & Business Development team with strategic marketing initiatives, executive presentations, commercial collateral and sales enablement materials.
- Leading WTTC's digital marketing strategy, including website development, digital user experience and online engagement.
- Managing CRM strategy, marketing automation, lead nurturing and performance reporting to improve commercial effectiveness.
- Leading the planning and delivery of marketing initiatives supporting WTTC's Member engagement activities, including global and regional events, webinars, Monthly Member Calls and other strategic engagement programmes.
- Working closely with the Communications & Content team to ensure consistency of messaging, brand positioning and editorial strategy across all marketing activities.
- Partnering with the Research team to translate WTTC's reports and thought leadership into compelling commercial and marketing content.
- Driving the adoption of Artificial Intelligence tools and emerging technologies to improve marketing effectiveness, operational efficiency and Member personalisation.
- Monitoring marketing performance through data, analytics and KPIs, continuously identifying opportunities to improve engagement, lead generation and commercial outcomes.
- Managing external agencies, suppliers and marketing partners where required.




- Ensuring all marketing activities reinforce WTTC's reputation as the leading global voice of the Travel & Tourism private sector.

Knowledge & Experience

- Significant experience in senior B2B marketing leadership roles within an international organisation.
- Proven track record of developing marketing strategies that support commercial growth, business development and customer or Member engagement.
- Experience working closely with Sales, Business Development or Membership teams to deliver measurable commercial results.
- Strong knowledge of digital marketing, website strategy, CRM platforms, marketing automation and customer journey optimisation.
- Experience using marketing analytics and data to measure performance and inform decision-making.
- Demonstrated experience implementing Artificial Intelligence solutions within marketing functions.
- Experience working in international, multicultural environments with senior stakeholders and executive leadership.
- Experience within membership organisations, professional associations, Travel & Tourism or other global sectors would be advantageous.

Skills & Competencies

- Strong commercial acumen with the ability to position marketing as a driver of organisational growth.
- Excellent strategic thinking and planning skills.
- Outstanding written and verbal communication skills with exceptional storytelling capabilities.
- Strong stakeholder management and relationship-building skills.
- Highly collaborative approach with the ability to work effectively across multiple teams and functions.
- Excellent project management and organisational skills, with the ability to manage multiple priorities simultaneously.
- Data-driven mindset with strong analytical capabilities.
- Innovative approach with a passion for digital transformation and emerging technologies.
- High levels of initiative, ownership and accountability.

📌 Marketing Director (Madrid)
🏢 World Travel u0026amp; Tourism Council
📍 Madrid