YOUR OPPORTUNITY The Regional Strategy Director is a trusted advisor to the Regional President and the European Leadership Team. It combines the responsibilities of a head of strategy and internal advisor. The role is both highly analytical and execution-oriented, requiring the ability to convert strategic vision into measurable business outcomes across multiple countries and functions.

The role leads the development, execution of the regional strategy, identifies growth opportunities, aligns data analytics with commercial goal, and coordinates cross-functional initiatives across European markets. The position combines strategic thinking, financial acumen, operational understanding, and strong stakeholder management.

KEY RESPONSIBILITIES

Strategic Planning

Lead development of the European regional strategy aligned with global priorities/Best10 strategy

Facilitate annual and multi-year strategic planning processes.

Supports Reg. President & SVP Commercial to translate global priorities into regional action plans and execution roadmaps.

Business Performance

Sets the agenda & rigor for performance reviews against strategic objectives.

Analyse market trends, competitive landscape, and customer behaviour.

Identify performance gaps and recommend corrective actions.

Support quarterly business reviews with data-driven insights.

Partners with Commercial Growth to evaluate expansion into new countries, segments, or channels.

Strategic Projects

Lead high-impact regional initiatives such as:

Portfolio optimisation

Organizational redesign

Sustainability initiatives

Operating model improvements

Pricing strategy

Executive Support

Serve as strategic advisor to the Regional President by:

Preparing executive presentations

Supporting board meetings

Facilitating executive decision-making

Market Intelligence

Monitor macroeconomic developments across Europe.

Track competitor strategies.

Analyse industry trends.

Benchmark against leading competitors.

Produce regular strategic intelligence reports.

Governance

Establish governance for strategic initiatives.

Maintain strategic project portfolio.

Ensure accountability for execution.

Report progress to executive leadership.

Data Analytics

Fosters culture where data-driven insights fuel decision making, empowerment and innovation

Translates complex data analytics & insights, models into strategic business value for ELT

Enables movement & integration of data analytics across functions, connecting strategic ideas to a common business vision

Key Deliverables

European Strategic Plan





Annual Operating Strategy

Growth Roadmap

Board presentations

Market assessments

Competitive intelligence reports

Quarterly strategy reviews

Data Analytics for business decision making

Key Stakeholders

Internal

Regional President Europe

European Leadership Team

Country Managing Directors

Global Insights Team

External

Strategic partners (Insights Agencies)

Consultants

Industry associations

Investors (where applicable)

ABOUT YOU

Background in strategy consulting and corporate strategy, or senior business leadership.

Experience leading cross-country strategic initiatives.

Strong financial and commercial acumen.

Data Analytics domain understanding with ability to structure enterprise business case

Experience working across multiple European markets.

Experience influencing executive-level stakeholders.

Leadership Expectations

Act as a strategic thought partner to the Regional President.

Challenge assumptions constructively with data-driven recommendations.

Build alignment across diverse European markets.

Balance long-term vision with practical execution.

Foster collaboration across functions and countries.

Represent the regional strategy in interactions with general leadership.

Typical Scope

Geographic responsibility: All European markets

Individual Contributor role with influence over cross-functional project teams

Budget oversight: Strategy and transformation program budgets; may support evaluation of significant capital investments

Travel: Approximately 25–30% across Europe and occasional travel to global headquarters

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become

Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others

People Agility:



You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.

Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with

Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change.

You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

Competitive Pay Package

Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)

Retirement/Pension Plan

Health & Wellbeing

Medical, Critical Illness, and Life Insurance

Employee Assistance Programs

Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

📌 Regional Strategy Director, Europe (Barcelona)
🏢 Bacardi
📍 Barcelona