30 jul
|
Plarium
|
España
The successful applicant will be able to work at our Barcelona office or remotely from Spain.
Plarium is an international developer of award-winning mobile and desktop games.
More than 1200 of our specialists work remotely or at offices in Israel, Ukraine, Poland, and Spain. RAID: Shadow Legends, Mech Arena, and our other 18 massive titles unite more than 500 million players worldwide.
With over 16 years’ experience, we strive for boundary-pushing gameplay and graphics.
We pair this with our dedication to innovation through analytics, marketing, and community interaction.
We are looking for a Game Marketing Manager who will be collaborating with our Israel-based product team.
The studio is responsible for developing a new Idle RPG, with a separate centralized marketing organization covering UA, creative production, and data.
This role will focus on the mobile Idle RPG.
Responsibilities: * Driving go-to-market planning across all launch stages (Tech Launch, Alpha, Beta, Soft Launch, Integral Launch) * Using knowledge of midcore games (especially idle RPGs), their players, and the competitive landscape to guide decisions * Monitoring competitors using tools such as Sensor Tower, Meta Ad Library, Tik
Tok Creative Center, and You
Tube Ads * Working cross-functionally with UA, Creative, Data, and Business teams toward shared goals Requirements: * 3+ years in F2P mobile gaming marketing,
ideally midcore idle RPGs * At least one full launch cycle owned or co-owned - soft launch through global launch * Proven experience in developing and executing GTM strategies * Proficiency in using Sensor Tower to analyze creative performance * Experience working with marketing analytics, including attribution, cohort data, LTV, and ROAS * Fluent in CTR, IPM, CPI, D1/D7/D30 retention * Experience with store presence & ASO * Experience in creative briefing and testing, including hypothesis building, audience framing, A/B testing, and iterative optimization * Comfortable using AI tools in day-to-day work, with exposure to generative AI for visual assets * English language skills at the advanced level or higher * Comfortable building of lightweight pipelines and motivation to develop agentic workflows as core infrastructure * Education or experience in graphic design What we offer our Employees: * Officially registered full-time employment * 20 to 26 days of paid leave, depending on the country in which your employment is registered * Medical support for you and your child along with paid leave if you or your child are sick * Individual development plan and regular feedback * Professional seminars, workshops, courses, and internal training programs * Opportunity to take an interest-free loan * Reimbursement of gym membership fees, and running club * Opportunity for counseling with psychologists #J-18808-Ljbffr
📌 Game Marketing Manager (Idle RPG) (España)
🏢 Plarium
📍 España