Responsibilities The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies. Amplifying the Tik Tok Shop’s Shopping Center business in Spain, this role will own local channel operations and growth strategy with a primary focus on product incubation, user operations, campaign operations, and local market execution. The ideal candidate will have solid e-commerce or platform operations experience, a deep understanding of Spanish consumers and the local e-commerce competitive landscape, and the ability to turn data insights into actionable business strategies. This role is based in Madrid. What We Offer Opportunity to build the Shopping Center business from the ground up on a leading integral short‑video e‑commerce platform A high‑growth business track with rapid accumulation of full‑chain cross‑border e‑commerce experience A diverse international team with an open and inclusive work culture Competitive compensation and benefits package Key Responsibilities Channel Operations: Own Shopping Center channel assortment management and subsidy strategy optimization;
leverage local Spanish consumer trends and key category seasonal demand to identify product opportunities, develop campaign plans, and drive execution. Product Incubation: Improve product cold‑start efficiency in the Spanish market, developing incubation strategies from the first order (0‑to‑1) through scaling (1‑to‑10) to improve product sell‑through efficiency. User Operations: Optimize the user journey to improve Shopping Center visit penetration and engagement rate;
design and execute refined subsidy strategies (coupon packs, BXGY, channel subsidies,



etc.) and evaluate subsidy ROI;
develop new customer acquisition and existing customer retention strategies to optimize full user lifecycle value. Cross‑team Strategy & Execution: Partner with Product, Algorithm, Recommendation, GNE and central operations teams to identify traffic, assortment and user experience issues, and translate insights into actionable product or operational improvements. Qualifications Minimum Qualifications 5 years of e‑commerce, marketplace or platform operations experience;
experience in shopping center / marketplace / platform channel operations is preferred. Deep understanding of Spanish e‑commerce consumers, including category preferences, seasonal demand, price sensitivity, the local e‑commerce competitive landscape, and fulfillment/returns expectations. Excellent English proficiency (working language is English, requiring daily collaboration with global cross‑functional teams);
fluent in both written and verbal communication. Spanish proficiency is preferred. Ability to build an operational data/metrics system;
able to analyze the conversion funnel (visit → click → add‑to‑cart → order), evaluate subsidy ROI, and design A/B experiments to drive business growth. Goal‑oriented with strong ownership mentality;
able to independently drive projects from 0 to 1. Excellent cross‑cultural and cross‑team communication and collaboration skills. Preferred Qualifications Experience with Tik Tok or short‑video e‑commerce operations. Strong understanding of key Spanish consumer categories and seasonal demand patterns. Experience building operational metrics frameworks or data dashboards. #J-18808-Ljbffr

📌 Tiktok Shop - Strategy Manager, Business Planning & Operations, Emea (Madrid)
🏢 Tiktok
📍 Madrid