AI & Market Intelligence Analyst What You’ll Do: We are looking for an Analyst to help build AI-enabled capabilities that make Retail Media go-to-market teams faster, smarter, and more effective. This person will play a key role in developing and scaling workflows that leverage AI tools (including platforms such as Glean and Dust) to support prompt-based GTM materials, customer intelligence, and competitive intelligence.
The role is designed for someone who is excited by the intersection of AI tools, market insight, commercial strategy, and operational enablement, and who can turn emerging capabilities into repeatable, high-impact outputs for go-to-market teams.
What you will do:
Build and operationalize AI-enabled capabilities, including workflows across tools such as Glean and Dust, that enable Retail Media teams to generate high-quality prompt-based GTM materials at scale
Develop repeatable workflows, templates, and best practices that simplify and streamline core GTM processes using AI tools
Translate business needs from GTM stakeholders into practical AI-enabled solutions that improve speed, consistency, and quality
Produce market intelligence outputs that help teams understand category trends, retailer and brand priorities, emerging customer needs, and broader shifts in the Retail Media landscape, grounded in internal signals and external proof points
Produce competitive intelligence outputs that help teams stay current on market shifts, competitor positioning, and emerging trends
Partner closely with Product Marketing, GTM, and cross-functional Retail Media stakeholders to identify the highest-value use cases for AI enablement
Test, refine, and scale prompt strategies that improve the usefulness and reliability of generated content





Help establish new ways of working by documenting processes, sharing learnings, and driving adoption of AI-enabled workflows

Monitor output quality and continuously improve workflows to ensure materials are accurate, relevant, and actionable
Who You Are:
Strong analytical thinking and the ability to turn ambiguous business questions into structured outputs and recommendations
Experience creating insights, materials, or workflows that support go-to-market, commercial, strategy, marketing, customer intelligence, competitive intelligence, or market intelligence work
Demonstrated interest in AI tools and agentic workflows, with hands‑on experience leveraging platforms such as Glean, Dust, or similar tools to improve research, content creation, or GTM workflows
Ability to synthesize information from multiple sources into clear, audience‑ready deliverables
Strong written communication skills and an ability to tailor outputs for different internal stakeholders
Comfort working in a fast‑moving environment where processes are still being defined
A proactive mindset with the ability to identify opportunities to improve how work gets done

Strong collaboration skills and the ability to work across functions to drive adoption and impact

Preferred qualifications: Experience in Retail Media, adtech, martech, ecommerce, or a related industry

Experience supporting Product Marketing, GTM, sales enablement,



market intelligence, or strategy functions
Familiarity with prompt design, prompt testing, and workflow optimization for AI-generated outputs
Experience building reusable templates, playbooks, or enablement assets for broad team use

Comfort balancing strategic thinking with hands‑on execution

Who We Are We’re Criteo, the Commerce Intelligence Platform. Criteo helps businesses turn shopper signals into commerce outcomes while delivering more relevant experiences for shoppers. We use proprietary commerce intelligence and AI decisioning to drive relevance for shoppers and performance for businesses.

At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward-thinking environment. We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs‑never on non‑job‑related factors or legally protected characteristics.

What We Offer Ways of working – Our hybrid model blends home with in-office experiences, making space for both.
Grow with us – Learning, mentorship career development programs.
Your wellbeing matters – Health benefits, wellness perks mental health support.
A team that cares – Diverse, inclusive, and globally connected.
Fair pay perks – Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity depending on role and level. Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo.

Glean, Dust

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📌 Ai & Market Intelligence Analyst, Barcelona
🏢 Criteo
📍 Barcelona