Responsibilities The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies.

Amplifying the Tik

Tok Shop’s Shopping Center business in Spain, this role will own local channel operations and growth strategy with a primary focus on product incubation, user operations, campaign operations, and local market execution.

The ideal candidate will have solid e-commerce or platform operations experience, a deep understanding of Spanish consumers and the local e-commerce competitive landscape, and the ability to turn data insights into actionable business strategies.

This role is based in Madrid.

What We Offer * Opportunity to build the Shopping Center business from the ground up on a leading integral short‑video e‑commerce platform * A high‑growth business track with rapid accumulation of full‑chain cross‑border e‑commerce experience * A diverse international team with an open and inclusive work culture * Competitive compensation and benefits package Key Responsibilities * Channel Operations: Own Shopping Center channel assortment management and subsidy strategy optimization; leverage local Spanish consumer trends and key category seasonal demand to identify product opportunities, develop campaign plans, and drive execution. * Product Incubation: Improve product cold‑start efficiency in the Spanish market, developing incubation strategies from the first order (0‑to‑1) through scaling (1‑to‑10) to improve product sell‑through efficiency. * User Operations: Optimize the user journey to improve Shopping Center visit penetration and engagement rate; design and execute refined subsidy strategies (coupon packs, BXGY,



channel subsidies, etc.) and evaluate subsidy ROI; develop new customer acquisition and existing customer retention strategies to optimize full user lifecycle value. * Cross‑team Strategy & Execution: Partner with Product, Algorithm, Recommendation, GNE and central operations teams to identify traffic, assortment and user experience issues, and translate insights into actionable product or operational improvements.

Qualifications Minimum Qualifications * 5 years of e‑commerce, marketplace or platform operations experience; experience in shopping center / marketplace / platform channel operations is preferred. * Deep understanding of Spanish e‑commerce consumers, including category preferences, seasonal demand, price sensitivity, the local e‑commerce competitive landscape, and fulfillment/returns expectations. * Excellent English proficiency (working language is English, requiring daily collaboration with global cross‑functional teams); fluent in both written and verbal communication.

Spanish proficiency is preferred. * Ability to build an operational data/metrics system; able to analyze the conversion funnel (visit → click → add‑to‑cart → order), evaluate subsidy ROI, and design A/B experiments to drive business growth. * Goal‑oriented with strong ownership mentality; able to independently drive projects from 0 to 1. * Excellent cross‑cultural and cross‑team communication and collaboration skills.

Preferred Qualifications * Experience with Tik

Tok or short‑video e‑commerce operations. * Strong understanding of key Spanish consumer categories and seasonal demand patterns. * Experience building operational metrics frameworks or data dashboards. #J-18808-Ljbffr

📌 TikTok Shop - Strategy Manager, Business Planning & Operations, EMEA (España)
🏢 Tiktok
📍 España