Responsibilities

The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies. Amplifying the TikTok Shop’s Shopping Center business in Spain, this role will own local channel operations and growth strategy with a primary focus on product incubation, user operations, campaign operations, and local market execution. The ideal candidate will have solid e-commerce or platform operations experience, a deep understanding of Spanish consumers and the local e-commerce competitive landscape, and the ability to turn data insights into actionable business strategies. This role is based in Madrid.

What We Offer

- Opportunity to build the Shopping Center business from the ground up on a leading global short‑video e‑commerce platform
- A high‑growth business track with rapid accumulation of full‑chain cross‑border e‑commerce experience
- A diverse international team with an open and inclusive work culture
- Competitive compensation and benefits package

Key Responsibilities

- Channel Operations: Own Shopping Center channel assortment management and subsidy strategy optimization; leverage local Spanish consumer trends and key category seasonal demand to identify product opportunities, develop campaign plans, and drive execution.
- Product Incubation: Improve product cold‑start efficiency in the Spanish market, developing incubation strategies from the first order (0‑to‑1) through scaling (1‑to‑10) to improve product sell‑through efficiency.
- User Operations: Optimize the user journey to improve Shopping Center visit penetration and engagement rate; design and execute refined subsidy strategies (coupon packs, BXGY, channel subsidies,



etc.) and evaluate subsidy ROI; develop new customer acquisition and existing customer retention strategies to optimize full user lifecycle value.
- Cross‑team Strategy & Execution: Partner with Product, Algorithm, Recommendation, GNE and central operations teams to identify traffic, assortment and user experience issues, and translate insights into actionable product or operational improvements.

Qualifications

Minimum Qualifications

- 5 years of e‑commerce, marketplace or platform operations experience; experience in shopping center / marketplace / platform channel operations is preferred.
- Deep understanding of Spanish e‑commerce consumers, including category preferences, seasonal demand, price sensitivity, the local e‑commerce competitive landscape, and fulfillment/returns expectations.
- Excellent English proficiency (working language is English, requiring daily collaboration with integral cross‑functional teams); fluent in both written and verbal communication. Spanish proficiency is preferred.
- Ability to build an operational data/metrics system; able to analyze the conversion funnel (visit → click → add‑to‑cart → order), evaluate subsidy ROI, and design A/B experiments to drive business growth.
- Goal‑oriented with strong ownership mentality; able to independently drive projects from 0 to 1.
- Excellent cross‑cultural and cross‑team communication and collaboration skills.

Preferred Qualifications

- Experience with TikTok or short‑video e‑commerce operations.
- Strong understanding of key Spanish consumer categories and seasonal demand patterns.
- Experience building operational metrics frameworks or data dashboards.

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📌 TikTok Shop - Strategy Manager, Business Planning & Operations, EMEA - TikTok (Madrid)
🏢 Tiktok
📍 Madrid