Crevel Europe is a leading importer and wholesaler of Mexican and American products in Europe. With a portfolio of 1,400+ products from both mainstream and independent brands, we serve B2B clients across the continent.

Our mission is to support food service and retail businesses by providing access to top-quality, authentic Mexican and American products at competitive prices becoming the benchmark for international food distribution in Europe.

About the Role

Six to twelve months in, you'll have built a healthy pipeline of new customer accounts across your patch, converted a meaningful share of them into active customers, and grown the wallet share we hold with the customers you inherited. You'll know which accounts are worth chasing and which aren't - and you won't be afraid to walk away from the ones that do not.

Based in Madrid, you'll be in the office one day a week, with travel to meet customers and prospects across your markets. You'll join an existing sales team alongside Sales colleagues - but the new‑business development side of this role is yours alone to build.

What You’ll Do

- Hunt down and close new customers across our EU markets - retail, wholesale, e-commerce, HoReCa
- Own and grow an existing portfolio: push volume and expand SKU listings, not just maintain relationships
- Build and manage your own pipeline end‑to‑end - prospecting, pitching, negotiating, closing
- Acquire strong market knowledge: markets, products, clients & competitors.
- Report on pipeline, forecast and account performance directly to the Head of Sales




- Work closely with our operations and supply teams so what you sell, we can deliver

Experience

Bachelor's degree in Business Administration, Logistics, Supply Chain, International Business, or a related field.

3+ years of professional experience.

Previous B2B sales experience, ideally selling to SMEs.

Experience in the FMCG sector is highly preferred.

Background in an SME environment is a strong advantage.

What We’re Looking For

Required

- A proven track record in outbound, new‑business sales - you can point to deals you personally opened and closed
- Experience selling into FMCG retail, wholesale, e-commerce or HoReCa channels in Europe
- Comfortable working and traveling across multiple European markets
- Fluent English and Spanish. German strongly desired.
- A hunter mentality - you're energized by chasing new business, not just maintaining what's already there
- Based in or willing to relocate to Madrid

Preferred

- An existing network of retail or wholesale buyers in DE, ES, PL, BE or NL
- Experience with Odoo or a similar CRM/ERP system
- Background in food & beverage or consumer goods distribution
- Business use of Chatgpt or Claude

What We Offer

- The opportunity to join a company in full international expansion.
- A multicultural, dynamic environment with strong opportunities for professional growth.
- Involvement in international projects and direct exposure to leading brands.
- Competitive compensation based on experience.
- 25 days of annual leave.
- Private health insurance after 1 year.

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📌 Sales Development Representative - Europe (Madrid)
🏢 Crevel Europe
📍 Madrid