Overview

Busuu is a leading EdTech company that empowers people through language learning. We are expanding in Italy and need a Sales Development Representative to generate high‑intent pipeline opportunities.

Responsibilities

- Own the design, testing, and scaling of AI‑powered prospecting workflows to improve efficiency and conversion.
- Translate learnings into playbooks and insights.
- Design and execute targeted outbound strategies using industry context, stakeholder mapping, and intent signals to generate high‑intent opportunities with Enterprise and mid‑market accounts in Italy.
- Map and engage HR, L&D;, and Procurement professionals leveraging AI‑driven outreach and targeted human engagement (including cold calling).
- Own pipeline generation end‑to‑end: mapping, prospecting, qualifying leads, and scheduling demos for BDMs.
- Convert inbound leads into opportunities.
- Track all activity and provide data‑driven insights in HubSpot to inform sales strategy.
- Collaborate with Sales and Marketing to continuously sharpen messaging and improve conversion.

Qualifications

- AI native, excellent at prompting and continually improving agentic AI.
- 1–2+ years of demonstrated success in a commercial or sales role, ideally in Ed‑Tech or HR‑Tech.




- Proven ability to build outbound pipeline and engage decision‑makers across multiple channels in Italy.
- Comfort with cold calling.
- Strong analytical skills with the ability to turn data into action.
- High ambition, discipline, and a genuine hunger to learn and grow.
- Excellent communication skills; comfortable and confident engaging with C‑level executives.
- Fluency and excellent command of Italian and English.
- Familiarity with HubSpot, LinkedIn Sales Navigator, and Lusha.
- Knowledge of MEDDPICC is a plus.

Benefits

- Office perks: free breakfast, snacks, fresh fruit, two free lunches per week from a local restaurant selection.
- Private Health Insurance scheme.
- Personal training budget for continuous learning.
- Adaptable working hours and a hybrid working model.
- Enhanced maternity and paternity leave.
- Regular social activities (team lunches, socials, quarterly events).

EEO Statement

Our platform is for everyone, and so is our workplace. We pride ourselves on embracing our differences, whether they're cultural, racial, religious, or otherwise. Each team member has a voice and a safe, judgement‑free zone to speak freely.

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📌 Sales Development Representative - Italy (Madrid)
🏢 Busuu
📍 Madrid