Unibail‑Rodamco‑Westfield

develops and operates a portfolio of sustainable, premium, mixed‑use real estate assets in the most dynamic cities in Europe and the United States.

SC Marketing and Communication Manager (F/M/NB)Temporary contract – Barcelona

This role is based in the Shopping Center (SC) and reports to the SC Manager. The main mission is to promote the attractiveness, development and performance of the site by creating and executing an annual marketing action plan in alignment with the Group’s policies.

Responsibilities

In consultation with the SC Manager, and with support of the Head Office Marketing Department, draw up an annual marketing action plan for the center.

Implement the marketing action plan:

Design, manage and implement the center’s marketing policy, ensuring consistency with group policy.

Boost the center’s digital marketing and communications, stepping up the site’s influence on digital media (websites, apps, interactive directories, Facebook, Instagram, etc.).

Manage the center’s communications policy together with the communications agency, adapting the center’s image, hospitality and services policy, developing press relations and seeking sponsorship.

Coordinate event operations, ensuring compliance with specifications defined upstream.

Contribute actively to the development of the center’s positioning.

Implement and communicate the Group’s quality policy to customers.

Manage the center’s loyalty program and create tools to monitor customer satisfaction, in conjunction with the Head Office Marketing Department.

Act as a key contact and rallying force for shopkeepers on a day‑to‑day basis, notably through the GIE or the Shopkeepers’ Association.

Qualifications





Higher education (top university or business school) with a specialization in marketing and/or communication.

Minimum 1 year of initial experience, including internships or apprenticeships, ideally gained in a retail company, operational marketing or event communications.

Excellent written and verbal communication skills; fluent in English.

Proficiency with IT tools such as Excel and PowerPoint, and ease with reporting tools.

Curious, rigorous, and able to propose innovative and creative action plans.

Passionate about new technologies and their application to services and retail, with a strong taste for 4‑star service, teamwork, and excellent interpersonal skills.

Ready to make proposals and convince internal and external contacts.

Excellent interpersonal and negotiation skills.

Benefits

Be at the heart of a CAC 40‑listed group on a human scale.

Work with dynamic teams across Europe and the United States.

Interact with a diverse range of brands and agencies, developing strong communication and interpersonal skills.

Opportunities for professional development and continuing education and training.

Unibail‑Rodamco‑Westfield promotes equal opportunities, as well as diversity of profiles, experiences, and skills. We believe that diversity plays an important role in our company’s success, and we are committed to creating an environment that respects, values, celebrates, and makes the best of individual differences. As a signatory to the diversity charter, Unibail‑Rodamco‑Westfield is committed to evaluating each new application without discrimination based on disability, age, gender, origin, religion, sexual orientation, or any other feature protected by law.

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📌 SC Marketing and Communication Manager - (F/M/NB) (Madrid)
🏢 Unibail-Rodamco-Westfield
📍 Madrid