Overview Hungry Minds is a general creative publishing studio on a mission to ignite curiosity and wonder. Since 2021, we’ve been crafting high-quality, entertaining products that sit at the crossroads of art, education, storytelling, and commerce. Our flagship release, The Book: The Ultimate Guide to Rebuilding Civilization, has reached over 500,000 customers across 50+ countries. As we continue to scale globally, we’re strengthening our in-house creative and strategy team to build clearer creative systems, develop scalable narratives, and connect our products with the right audiences through performance-driven content.
About Hungry Minds Hungry Minds is a global creative publishing studio on a mission to ignite curiosity and wonder. Since 2021, we’ve been crafting high-quality, entertaining products that sit at the crossroads of art, education, storytelling, and commerce. Our flagship release, The Book: The Ultimate Guide to Rebuilding Civilization, has reached over 500,000 customers across 50+ countries. As we continue to scale globally, we’re strengthening our in-house creative and strategy team to build clearer creative systems, develop scalable narratives, and connect our products with the right audiences through performance-driven content.
The Role We’re looking for a Creative Strategist / Creative Producer to own creative thinking for paid advertising and turn strategy into clear, executable production tasks. This role sits at the intersection of strategy, ideation, and production. You won’t just define what to test — you’ll define how it gets made, by creators, editors, and designers. You’ll work closely with media buyers and production partners to build a repeatable, performance-driven creative system across channels like Meta and TikTok .
What You’ll Do Develop and own creative strategy for paid ads (Meta, TikTok, and other performance channels)
Define angles, formats,



hooks, narratives, and testing hypotheses rooted in audience insight and performance data
Translate strategy into clear, actionable creative briefs for:
UGC creators
AI creators
Freelance video editors
Internal designers
Hire, onboard, and manage creators and freelancers when needed
Provide structured, performance-oriented feedback and iterate on creatives
Ensure all creative tasks are clear, executable, and outcome-focused
Partner closely with media buyers to align creative testing with campaign goals and scaling plans
Analyze creative performance and translate insights into next testing directions
Help build repeatable creative systems, frameworks, and workflows — not one-off ideas
What We’re Looking For Strong understanding of paid ads creatives, especially on Meta
Ability to connect insights → strategy → production
Proven experience writing creative briefs that creators can actually execute well
Experience working with UGC creators and freelance editors
Strategic mindset paired with strong creative taste
Clear communicator with a strong ownership mentality
Comfortable operating in fast-moving, performance-driven environments
Collaboration Format Open to full-time or part-time, depending on experience and availability
Structured as a long-term collaboration, not a short-term gig
Fully remote, async-friendly, outcome-focused
Nice to Have Experience hiring and managing UGC creators
Familiarity with creative testing frameworks
Experience with AI-assisted creative workflows
Interest in culture, art, design, and storytelling
What Matters Most You understand why people buy — and can turn that into high-performing creatives
You can translate abstract ideas into clear briefs and production tasks
You enjoy building systems, structure, and creative clarity
You care deeply about both creative quality and performance
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📌 Creative Producer (Paid Ads) (Cáñar)
🏢 Hungry Minds
📍 Cáñar