31 jul
|
LESTARS MANAGEMENT CONSULTANCY
|
Madrid
31 jul
LESTARS MANAGEMENT CONSULTANCY
Madrid
Position: Media Buyer (Spanish or Chinese speaker)
Location: Armenia (relocation required)
About the Role:
On behalf of our client, a fast-growing multinational iGaming company, we are seeking a dynamic Media Buyer to join the office in Yerevan, Armenia. The idóneo candidate should be a Spanish or Chinese speaker with experience in the iGaming industry. The company will provide full relocation support.
Job Responsibilities:
Primarily responsible for media buying in Latin American markets across channels including Facebook/Meta, Google Ads (UAC), TikTok, WhatsApp, and Telegram.
Test, optimize, and scale advertising campaigns;
develop weekly/monthly media buying plans and generate performance reports.
Utilize cloaking techniques and anti-detect browsers to ensure stable delivery on restricted platforms.
Design and optimize PWA (Progressive Web App) acquisition funnels to reduce friction from click to first‑time deposit (FTD).
Continuously optimize landing pages, offers, creative assets, and user experience through A/B testing.
Leverage Telegram/WhatsApp community traffic to drive registrations and deposit conversions.
Deeply track and optimize core metrics: ROI, NGR, GGR, LTV, FTD, CAC, etc.
Quickly adjust strategies based on attribution models and segmentation data.
Requirements:
2+ years of experience in advertising media buying, with at least 1–2 years focused specifically on the iGaming (online casino / online slot machines) industry.
Proficient in major advertising platforms such as Facebook Ads and Google Ads, with hands‑on experience in grey‑market or restricted‑industry advertising.
Proven experience in Latin American markets (Brazil, Mexico, etc.), with a solid understanding of local user behavior and market differences.
Capable of managing large budgets (monthly budget of $50K–$100K+).
Experience in PWA funnel building and optimization.
Experience monetizing community traffic (Telegram/WhatsApp).
Understanding of regulatory differences across Latin American countries (e.G., Brazil's PIX
📌 Media Buyer (Spanish Or Chinese Speaker) (Madrid)
🏢 LESTARS MANAGEMENT CONSULTANCY
📍 Madrid