Responsibilities

- Channel Operations: Own Shopping Center channel assortment management and subsidy strategy optimization; leverage local Spanish consumer trends and key category seasonal demand to identify product opportunities, develop campaign plans, and drive execution
- Product Incubation: Improve product cold-start efficiency in the Spanish market, developing incubation strategies from the first order (0-to-1) through scaling (1-to-10), to improve product sell-through efficiency
- User Operations: Optimize the user journey to improve Shopping Center visit penetration and engagement rate; design and execute refined subsidy strategies (coupon packs, BXGY, channel subsidies, etc.) and evaluate subsidy ROI; develop new customer acquisition and existing customer retention strategies to optimize full user lifecycle value
- Cross-team Strategy & Execution: Partner with Product, Algorithm, Recommendation, GNE and central operations teams to identify traffic, assortment and user experience issues, and translate insights into actionable product or operational improvements

What We Offer

- Opportunity to build the Shopping Center business from the ground up on a leading global short-video e-commerce platform
- A high-growth business track with rapid accumulation of full-chain cross-border e-commerce experience
- A diverse international team with an open and inclusive work culture
- Competitive compensation and benefits package

This role is based in our Madrid office.

Qualifications

Minimum Qualification(s)

- Language: Fluent in Chinese to be able to work with Chinese internal teams based in Mainland China. Fluency in English to be able to work with local stakeholders.



Skilled in collaborating with Mandarin-speaking and English-speaking accounts and cross-functional teams, ensuring seamless communication with global product teams and resource management.
- 5 years of e-commerce, marketplace, or platform operations experience; experience in shopping center / marketplace / platform channel operations is preferred
- Deep understanding of Spanish e-commerce consumers, including category preferences, seasonal demand, price sensitivity, the local e-commerce competitive landscape, and fulfillment/returns expectations
- Excellent English proficiency (working language is English, requiring daily collaboration with global cross-functional teams); fluent in both written and verbal communication. Spanish proficiency is preferred, especially for understanding local market trends, user feedback, and partner communication
- Ability to build an operational data/metrics system; able to analyze the conversion funnel (visit → click → add-to-cart → order), evaluate subsidy ROI, and design A/B experiments to drive business growth
- Goal-oriented with strong ownership mentality; able to independently drive projects from 0 to 1
- Excellent cross-cultural and cross-team communication and collaboration skills

Preferred Qualification(s)

- Experience with TikTok or short-video e-commerce operations
- Strong understanding of key Spanish consumer categories and seasonal demand patterns




- Experience building operational metrics frameworks or data dashboards

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's general headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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📌 TikTok Shop - Spain Shopping Center Operations Manager, Madrid (Chinese Speaker)
🏢 Tiktok
📍 Madrid