Responsibilities

- Lead general demand capture and ABM strategies to accelerate adoption of HP's Commercial PC portfolio, including AI PCs and Future of Work solutions.
- Represent ABM as a core motion within cross‑functional workstreams, ensuring alignment across Sales, Category, Product, and Partner teams.
- Define and evolve the SMB marketing strategy, identifying key growth opportunities, segmentation approaches, and scalable demand models to drive pipeline and revenue contribution.
- Develop and execute integrated marketing programs aligned to business priorities, customer needs, and regional growth objectives.
- Drive global content strategy and customer journeys across Enterprise, SMB, and Mid‑Market audiences, with particular emphasis on IT Decision Makers and business leaders.
- Partner with Microsoft, Intel, AMD and other strategic ecosystem partners to develop co‑marketing initiatives that expand reach, engagement, and pipeline contribution.
- Collaborate with regional marketing teams to enable local activation through scalable campaign toolkits, messaging frameworks, and best practices.
- Conduct market and competitive analysis to identify customer trends, buying behaviors, and opportunities for differentiation.
- Support the evolution of HP's Future of Work positioning, including AI productivity, security, workforce experience, and digital transformation narratives.




- Leverage data, insights, and performance metrics to optimize campaign effectiveness and improve marketing contribution to business results.

Requirements

- 8+ years of experience in B2B marketing, demand generation, account‑based marketing, or related disciplines.
- Strong experience in global marketing strategy, content marketing, and customer engagement across Enterprise and SMB segments.
- Proven ability to lead cross‑functional initiatives and influence senior stakeholders.
- Experience partnering closely with Sales on pipeline‑focused marketing and account strategies.
- Strong analytical capabilities and experience measuring marketing impact.
- Excellent communication, stakeholder management, and project leadership skills.
- Experience in technology marketing, digital transformation, AI, or enterprise solutions is highly desirable.
- Passion for innovation, customer‑centricity, and the Future of Work.

Core Competencies

Demonstrates expertise in B2B marketing, demand generation, and account‑based marketing, with a strong focus on global marketing strategy and content marketing. Proven ability to lead cross‑functional initiatives and leverage data‑driven insights to optimize campaign effectiveness and drive business results.

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📌 Global Marketing Manager – Commercial PCs, ABM, AI PCs, Demand Capture (San Cugat del Vallés)
🏢 Jobtailor
📍 San Cugat del Vallés