Responsibilities

- Ensure robust and consistent media tracking across all digital platforms
- Support the definition and implementation of integral media tracking standards across Paid, Owned, and Earned channels
- Ensure proper setup and maintenance of tracking frameworks (e.g. Supermetrics, GA4, pixels, tagging plans)
- Coordinate tracking implementation across websites, media platforms, and analytics tools
- Validate data collection quality and ensure consistency across markets and platforms
- Support troubleshooting and issue resolution related to tracking and data collection
- Translate business tracking and measurement needs into clear technical requirements
- Work closely with Media teams on business needs
- Work closely with Tech teams to ensure proper implementation of tracking and data flows
- Collaborate with Data Product Managers to align tracking data with data models and data products
- Ensure consistency between tracking setup, data ingestion (e.g. via Supermetrics), and data warehouse structures (BigQuery)
- Monitor and follow up on implementation timelines and deliverables
- Define and enforce data quality checks and validation processes for media data
- Ensure consistency of naming conventions, KPIs, and tracking structures across markets




- Identify gaps or inconsistencies in data collection and drive remediation actions
- Support the Paid Media Data Manager in ensuring data readiness for reporting and analytics
- Ensure tracking enables accurate measurement of campaign performance and optimization
- Contribute to defining measurement frameworks and supporting performance analysis
- Facilitate alignment between media tracking data and reporting tools (e.g. Looker dashboards)
- Coordinate tracking-related projects (that includes AI projects) across business, Tech, and external partners
- Ensure clear documentation of tracking frameworks, requirements, and implementations
- Support communication and alignment with global and local teams
- Contribute to training and upskilling of markets on tracking best practices

Requirements

- 8+ years of experience in digital analytics, tracking implementation, or media data
- Strong experience with tracking tools and frameworks (GA4, tagging, pixels, etc.)
- Good understanding of media ecosystems (Meta, TikTok, Google, etc.)
- Experience working with data ecosystems (BigQuery, data pipelines, connectors such as Supermetrics)
- Experience in global environments with multiple stakeholders

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📌 Global Media Tracking Data Manager (Barcelona)
🏢 Jobtailor
📍 Barcelona