OverviewAt Taptap, we are not just shaping the future of advertising technology, we are building it today. Guided by teamwork, respect, and determination, we challenge the status quo, connect ideas with impact, and create innovative solutions that drive real results. Our culture thrives on visionary thinking, collaboration, and a deep respect for people, because good people, doing great things is what makes us stronger. As a global team, we believe in pushing boundaries, fostering growth, and exceeding expectations. We are authentic, ambitious, and passionate about what we do, and we never settle for less than excellence. If you’re looking to be part of a company that values creativity, problem-solving, and the power of technology, we’d love to hear from you.ScopeReporting directly to the Programmatic Trading Director, the candidate will play an important role within both the Product Operations & the broader Commercial teams. The incumbent will take primary responsibility for the successful trafficking and optimization of all advertising data-driven digital campaigns using TAPTAP’s proprietary DSP & DMP, Sonata. The candidate will proactively manage campaigns booked by the Iberia Sales team – Direct Response, Branding or Tactical, whether sold directly or programmatically, ensuring all booked campaigns not just deliver in volume terms, but also exceed client expectations in terms of KPIs. The candidate will work very closely and regularly interact with the Sales & Product teams and through them with all customers, be they agencies and direct clients. The trader will be responsible for maintaining up-to-date forecasts of inventory availability, as well as providing ad hoc and regular reporting and recommendations on site, campaign and ad performance, sell-through and yield. The candidate will work in close collaboration with the Product and Sales teams, and act as his/her interface with Sonata,



to ensure that client Media programmatic revenues continue to grow across all Data-Driven Digital Strategies.ResponsibilitiesProgramming and Implementing Digital Media campaignsInterfacing with agencies, trading desks and direct clientsReviewing and processing advertising campaign materialRequiring plan assets, such as creatives and tracking tagsSetting up data-driven digital ad campaigns in SonataManaging bid strategies for campaignsOperating across ad servers, ad technology solutions and Sonata’s DSP & DMP platformGuaranteeing the campaign’s kick-off and deploymentMonitoring the Digital Media campaignsRegularly monitoring and reconciling campaign delivery across third party ad serving systemsAnalyzing digital inventory to determine what is performing best for sponsors based on click-through rate, viewability, and user engagement, and any other KPIsFollowing-up on the campaign’s KPIs dailyFilling out the daily monitoring formsTroubleshooting any ad creative issues that affect tracking, implementation, or reportingDesigning and implementing benchmarks according to performance or quality assurance KPIsInforming the team about alert situationsOptimizing the Digital media campaignsApplying A/B testing on the creative pieces, targeting segments or media plans in order to improve the impact on the distinct audiences meeting campaign goalsAnalyzing and recommend campaign modifications, leveraging understanding of advertiser and product performance and any improvements to the strategic plan to increase conversionMaximizing performance and ad revenueReportingProviding campaign reports to internal teams,



using internal and third-party sources as neededElaborating the results and insights reports for our clients and partnersExperience & SkillsAdvanced Level of English. (C1)5 years of experience on similar position within a trading desk, publisher, advertiser adops/programmatic team. *Profiles with less demonstrable digital marketing experience will not be considered*Min 1 year of programmatic Buying experience, with particular emphasis on Real Time BiddingExcellent analytical and problem-solving skills with strong attention to detail and follow-up processStrong initiative and ability to plan and prioritize work efficiently, multi-task, and work well under pressure with minimal directionData driven personality, ability to tell stories based on campaign data analysisExcellent communication skillsUnderstanding of on-line and digital advertising metrics and KPIsBonus pointsGood understanding and experience of programmatic advertising - platforms, such us SSPs, DSPs, Ad Exchanges or DMPsExperience with analytics or BI tools like Tableau, Power BI, Qlikview, Google AnalyticsHTML/Javascript knowledgeAdvanced spreadsheet capabilitiesBenefitsPermanent position based in MadridCompetitive compensation package, according with the candidate´s profile & experienceComprehensive benefits package, including versátil compensation optionsGreat working environmentJoin UsAt Taptap, diversity and inclusion are at the heart of who we are. We believe that different perspectives, backgrounds, and experiences fuel innovation and success. We are team players who won’t go solo, thoughtful collaborators who value others’ ideas, and ambitious professionals who refuse to accept the status quo. If you're ready to make things happen and be part of a company that is creating tomorrow, today, apply now and help us build the future of advertising technology together.#J-18808-Ljbffr

📌 Senior Programmatic Trader & Data Analyst (Madrid)
🏢 Taptap
📍 Madrid